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What to consider when choosing a software for AI Lead generation for your company.

Writer's picture: Ntende KennethNtende Kenneth

Updated: Oct 26, 2024

Lead generation is one of the most challenging aspects of the sales process. One of the most asked questions on all sales forums is: Where am I going to get the leads to sell to this month?

AI once again came in to save the day when it comes to this question. AI tools are now available to ease this process of getting leads.


We did an article talking about which AI tools can be used for leads acquisition.


In this post however we will talk about what to consider when choosing a tool for AI lead generation:


Full list:


  1. pricing

How affordable is the tool. Different tools come at different prices. They range anywhere from $100 to $50000 based on the industry the software serves.


2. Ease of use

Having an easy UI is crucial to the success of any AI lead generation. A simple intuitive platform would increase the overall adoption of any ai lead generation software.


3. Automation capabilities

Yes getting leads is amazing but adding ability to automate messages to email, sms, WhatsApp after the lead has been obtained is even better.


Before choosing a software for Ai lead generation, verify if they have extra automation capabilities to ease your workflow.


4. Lead Scoring and Qualification:


AI software intelligently evaluates and ranks leads based on multiple factors, helping you focus on the most promising ones. My first dive into lead scoring was a game-changer—it felt like having a personal assistant who knew exactly which prospects were worth pursuing first.


Before choosing a software, verify if they have lead scoring and qualification.


5. Analytics and Reporting:


Achieving success demands precise measurement. Seek software with robust analytics that simplify tracking lead performance and allow for strategic adjustments. Reviewing reports is always an eye-opener, revealing trends I might have overlooked!


Before choosing an AI lead generation software, verify if the analytics they have are what your team needs.


In summary, these are the main considerations when choosing an AI lead generation software.

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