Brevo vs Trembi Sales Automation: Which is Better for Your Business?

Ntende Kenneth
May 15
3 min read

In today’s fast-moving business world, automating your sales process is no longer optional it’s something every growing business needs. Customers expect quick responses and personalized communication. That’s where sales automation platforms come in.

Two popular options are Brevo and Trembi. But they serve different needs. In this article, we’ll break down both platforms in simple terms to help you choose the one that fits your business best.

What is Brevo?

Brevo, which used to be called Sendinblue, is mainly known for email marketing. It’s a good tool for small businesses that want to send email campaigns, do some basic automation, and manage customer contacts.

Main Features:

Easy-to-use email campaign builder
Limited SMS and WhatsApp support
Simple CRM to manage contacts
Basic automation for marketing
Tools to create forms and landing pages

Brevo works well for teams that don’t need advanced features but want to stay in touch with customers through email.

What is Trembi?

Trembi is a smarter sales and marketing tool that uses AI to help businesses grow. It’s more than just email it helps you find potential customers, reach out to them across different channels, follow up automatically, and close more deals.

Trembi is especially helpful for businesses in Africa or other fast-growing markets, where tools that work locally and understand local challenges are key.

Main Features:

AI to find leads based on your ideal customer
Automatic follow-ups via Email, SMS, and WhatsApp
Built-in CRM to manage your sales pipeline
Easy-to-run campaigns across different channels
Tools for influencer marketing through Trembi Connect
Free marketing automation platform to get started

Head-to-Head Comparison

Feature	Brevo	Trembi
Finding Leads	❌ Not available	✅ Yes, uses AI to find leads
Email Campaigns	✅ Great	✅ Great
WhatsApp/SMS Messaging	⚠️ Limited	✅ Fully supported
Follow-up Automation	❌ Manual	✅ AI follows up for you
CRM	✅ Basic	✅ Sales-focused and built-in
Influencer Features	❌ None	✅ Has Trembi Connect
Easy to Use	✅ Clean interface	✅ Modern and user-friendly
Automation Flows	✅ Visual builder	✅ Uses AI and behavior triggers
Works Well in Africa	❌ Not tailored	✅ Designed for African markets

Which One Should You Use?

Brevo is a good choice if:

You mainly send newsletters or email campaigns
Your team is small and doesn’t need advanced sales tools
You’re focused on customers outside of Africa

Trembi is better if:

You want help finding new leads, not just emailing them
You want to save time with AI that follows up for you
You want to reach people on WhatsApp, SMS, and email from one platform
You’re selling in Africa or emerging markets and need local payment support

Pricing: What Do They Cost?

Brevo offers a free plan but charges based on how many emails you send. Some features like SMS and automation are only available in higher plans.

Trembi gives free access to its marketing automation tools and offers flexible paid plans. It also supports local payments and allows weekly payouts, which is helpful for businesses in Africa.

Why Trembi Might Be the Better Option

Here’s what makes Trembi stand out:

Smarter Follow-Ups: Trembi’s AI knows when to follow up, what to say, and on which channel. That means more responses without you lifting a finger.
Built for Local Needs: Trembi understands how businesses in Africa work. It supports local mobile money, regional languages, and has tools for targeting the right audience.
All-in-One Ecosystem: Trembi gives you more than just automation. You get tools for influencer marketing, campaign management, and a strong CRM.
Multi-Channel in One Place: Email, SMS, WhatsApp all under one dashboard. No need to juggle multiple tools.

Final Thoughts

If you just need to send emails and don’t need advanced features, Brevo will do the job. But if you’re serious about growing your business, especially in Africa, Trembi is the better choice.

It helps you: