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Sales is not one thing. It is a process. First you find people to sell to. Then you follow up and nurture them. Then you track conversations, deals, and your team’s activities until the deal closes. Different tools solve different parts of this process. No single category does everything well. If you use the wrong tool at the wrong stage, sales slow down. Leads get lost. Follow ups never happen. Deals die quietly. In this article, we will break down the three core stages of s

As the business environment in Botswana stabilizes, the sue of email marketing has become rampant since it is viewed as a credible and professional channel compared to the other channels. Email marketing mostly benefits Corporate clients (B2B) Professionals, NGOs and international organizations. Tourism customers since target is always High Networth individuals. Educated urban consumers and financial services However, for email marketing campaigns to truly reap the intended

Much as Angola is widely known as one of Africa's major oil producers, the economy has greatly diversified beyond oil and gas and the businesses across the different sectors have leveraged the right sales technology to help them dramatically improve their ability to acquire and retain customers. There are however some businesses in Angola that still heavily rely on traditional sales methods. In this table, I am going to illustrate the difference in outcome for businesses that

For any Algerian business, one element in marketing is consistent and a must do, that is, digital marketing given the level of digital transformation in Algeria. This however poses questions for businesses like Which email marketing tool do we use? How do we use these tools effectively to achieve maximum Return on Investment? These questions can only be answered after having understood the available email marketing tools in Algeria. In this article, we give a detailed, practi

Sales training in Uganda is at a crossroads. On one side, you have motivational workshops. On the other, you have businesses that need revenue now , not inspiration. Most companies don’t fail because they lack effort. They fail because sales is handled casually, without structure, systems, or measurement. This article goes deeper into: Why sales is hard in Uganda What effective sales training must cover today The difference between skills based training and system based train

Sales training fails for one simple reason. Teams learn theory, go back to work, and nothing really changes. Pipelines stay thin. Follow ups are still messy. Deals still stall. This is where Trembi takes a very different approach. Instead of stopping at education, Trembi focuses on fixing the actual problems blocking revenue and then gives teams the tools to execute. Let’s break it down clearly. What Trembi Sales Training is built to solve Trembi Sales Training is built arou

Cairo, Egypt's capital is experiencing a profound transformation and rapid growth driven by a young and tech savvy population. It has emerged as a major tech hub particularly in fintech, health tech and e-commerce. Adopting sales tools will be the cherry on top in this transformation. Processes will be streamlined , increasing efficiency. Customer experience will be enhanced. Sales will be boosted as new opportunities are identified, leads are tracked and closed faster.

Ugandan businesses can be described as merely surviving or truly thriving depending on the tools they use to foster their growth and allow them to scale. We have seen Ugandan entrepreneurs and established businesses embrace digital transformation rendering understanding the best tools that offer more value and functionality inevitable and truly crucial for business continuity. Sales Automation and lead engagement tools These are powerful AI tools that help businesses generate

In this blog post breaks down a simple truth most businesses miss. Big sales are not about talent. They are about systems. The people doing $100k to $200k a month are not smarter than everyone else. They just fixed the right problems, in the right order. Here is the exact framework they follow. Sales Is a Formula, Not a Talent The biggest shift is this. Sales works like math. A + B + C = D. If D, which is revenue, is not happening, one of the inputs is broken. You do not moti

School marketing has changed. Quietly, but completely. Parents are no longer reached by school gates, flyers, or open days alone. They are online. They compare options. They talk in WhatsApp groups. This shift is what pushed Emma High School  to rethink how they attract new students. The enrollment challenge Emma High School serves a wide and diverse community. Their students come from: South Sudan Juba Arua Gulu Mbarara Kampala This reach is a competitive advantage. But it c

In Cameroon, email marketing usage is higher among urban professionals and businesses. This has also been escalated by the existence of automated email marketing tools that have made email easier, cheaper, more professional and measurable for businesses that use it to run their campaigns. Benefits of using email marketing tools in Cameroon The existing platforms have made it easier to send thousands of emails reliably using professional templates and at a very low cost. Ther

Nigeria has over 100 million internet users highly dependent on mobile usage. To this known fact, Nigerian businesses rely on digital channels for visibility and conversions. However, many have realized that social media ads are getting expensive and WhatsApp broadcast limits are tighter paving way for e-mail marketing as a cost-effective and owned channel since the businesses control their own lists. The only challenge is that ISPs (Gmail, yahoo and Outlook) scrutinize Nige

Email marketing in Kenya still registers low engagement due to the cultural and consumer behavior of Kenyans in general. Preferred mode of communication tends towards WhatsApp and SMS given the instant ability to respond. However, this does not negate the growing adoption of email marketing in the digital marketing mix especially for larger and more corporate companies, all for specific purposes of course. This trend has also given birth to major marketing tools that have the

Insurance in Nigeria is tough. Low trust. Price-sensitive customers. Heavy regulation. And a market where most people only think about insurance after  something goes wrong. That means one thing. Insurance in Nigeria is not won by brochures or pricing tables. It is won by distribution , education , and relentless follow up . When you strip everything down, there are only three ways  any insurance broker, agent, or insurance company in Nigeria generates sales leads: Inbound Ou

With the rapid growth in internet connectivity and mobile penetration in Ghana, email marketing has become a widely used form of digital marketing especially for larger companies for transactional messages and newsletters. What email marketing is used for by Ghanaian businesses. To promote products or services that are either on sale or have been discounted or even launching a new product on the market. To send newsletters to consumers. These could be updates, tips or comp

Digital marketing has broadly been adopted is South Africa and Email marketing being part of the digital strategies, it remains crucial. Many businesses have registered a high engagement with consumers and retention on mail. However, for email marketing to be more effective, South African businesses should focus on data-driven email marketing . Personalization, segmentation and automated journeys can drastically improve customer engagement and conversion. Email marketing tool

Kenya has one of the most developed insurance markets in East Africa. It is also one of the most competitive. Customers are aware. They compare options. They delay decisions. This means insurance is not won by product alone. It is won by distribution, trust, and speed . When you strip everything down, there are only three ways  insurance companies in Kenya generate sales leads: Inbound Outbound Referrals Every tactic you use fits into one of these three. There is nothing outs

Most advice on B2B lead generation was written for the US or Europe. If you try to apply it blindly in Uganda, you will waste time and money. The problem is not effort. The problem is context. Uganda is a relationship driven market. Data is fragmented. Decision makers don’t sit behind corporate emails all day. If you want B2B leads that actually convert, you need to understand how the market really works. First, the truth most people avoid There are only three ways  to get B2

Email marketing is very prominent in Uganda for its cost-effective nature. It enables the businesses reach customers eventually building relationships that later convert into sales. It is therefore very pertinent for businesses to choose the right marketing tool that will enable them scale for growth. Why is email marketing important for businesses in Uganda? For customers that are not dependent on social media algorithms and neither have expensive advertising budgets , it

Insurance in South Africa is competitive, regulated, and crowded. Customers have options. A lot of them. That means one thing. Insurance is no longer won by pricing alone. It is won by distribution, trust, and speed of follow up . When you strip everything down, there are only three ways  any insurance company in South Africa generates sales leads: Inbound Outbound Referrals Every tactic, channel, or platform fits into one of these three. There is no fourth option. Way 1: Out

Internet penetration in Ethiopia is still growing opening way for SMS usage as a communication channel since it works on all types of phones and not just smart phones. Mobile phone adoption has also increased in both rural and urban areas of Ethiopia with dominating service providers like Safaricom and Ethio Telecom. These factors have paved way for SMS Marketing platforms. What is an SMS marketing platform? This is a platform that enables businesses send short messages in bu

Insurance is not bought on impulse in Uganda. It is understood first. Trusted second. Purchased last. That is why most insurance companies struggle with leads. Not because people do not need insurance, but because the process of finding, educating, and following up with prospects is broken . When you strip away the noise, there are only three ways  to generate sales leads in insurance: Inbound Outbound Referrals Every channel, tactic, or tool you use falls under one of these.

Not enquiries. Not social media likes. Paying clients that stay. Most cleaning companies in Uganda are not struggling because their work is poor. They are struggling because sales are random. One month you are fully booked. The next month phones go quiet. Staff sit idle. Cash flow tightens. This happens because most cleaning businesses do not have a deliberate sales engine . Here is the uncomfortable truth. Every cleaning contract you have ever won came from one of three sour

Estonia is widely known as Europe's most business-friendly environments. This has seen the rise of start-ups and have been able to grow on a great digital level. Many of these start-ups have adopted digital marketing as part of their marketing strategy. SMS alongside the other channels like email and social media is widely used, practical and trusted for more functional than conversational roles. Why SMS marketing matters in Estonia: It works without internet. It works on a