Marketing Automation

Nigeria has over 100 million internet users highly dependent on mobile usage. To this known fact, Nigerian businesses rely on digital channels for visibility and conversions. However, many have realized that social media ads are getting expensive and WhatsApp broadcast limits are tighter paving way for e-mail marketing as a cost-effective and owned channel since the businesses control their own lists. The only challenge is that ISPs (Gmail, yahoo and Outlook) scrutinize Nige

With the rapid growth in internet connectivity and mobile penetration in Ghana, email marketing has become a widely used form of digital marketing especially for larger companies for transactional messages and newsletters. What email marketing is used for by Ghanaian businesses. To promote products or services that are either on sale or have been discounted or even launching a new product on the market. To send newsletters to consumers. These could be updates, tips or comp

Zimbabwe largely uses email as a communication tool in businesses making email marketing adoptable. How email marketing would benefit businesses in Zimbabwe Should be maintained as a Business-to-Business tool for effectiveness. May be combined with a CRM for personalized communication for their customers. It would work more effectively alongside other communication channels like SMS, WhatsApp and social media for lead nurturing, conversion and retention of business customers.

Why Revenue Teams Are Moving from 4–6 Tools to Unified AI Platforms Revenue teams are done juggling tools. What started as “best of breed” turned into a mess of logins, broken integrations, missed follow ups, and leaking revenue. By 2026, high growth companies are moving away from stacks made up of 4 to 6 disconnected tools and consolidating into one unified AI powered revenue platform . This is not a trend. It is a correction. What is platform consolidation in revenue teams?

What sets Estonia apart in terms of digital growth is that 100% of Estonia's public services are available online and in the business sense it makes running a business fast, remote and paper - less with no friction regardless of whether you are targeting the international or local market. In Estonia, a CRM is not just a sales tool that's enabling centralization of customer data in one place for all teams to access but rather a central operational hub that connects sales , mar

In Europe, you cannot undermine Estonia's worldwide recognition as the most digitally advanced and start up friendly countries in Europe thanx to the strong government support for digital services. The continued rise of startups has pushed businesses to search for more modern and creative ways of reaching the market with the intention of continued growth and recognition. Marketing Automation has thus been adopted and carries beneficial features for efficient operations. What

Emailing C-suite executives is not hard. What’s hard is getting a reply . CEOs, CFOs, CTOs, and COOs don’t ignore emails because they hate cold outreach. They ignore emails because most of them are a waste of time. This guide shows you how to email executives in a way that feels relevant, respectful, and worth replying to. No gimmicks. No fluff. Just what actually works. Why Cold Email Still Works for C-Suite Outreach Cold email isn’t dead. Bad cold email is. When done right,

Despite the fast-paced digital transformation in Kenya, businesses still widely rely on SMS to communicate to their consumers due to the savory benefits of SMS marketing: High Open Rates : 98% of text messages are opened, compared to only 20% of emails. Instant Communication : SMS messages are typically read within 3 minutes. Personalized Engagement : Messages can be tailored to each customer’s preferences and behavior. Increased Conversions : SMS marketing campaigns have a

HubSpot is a solid marketing automation tool. But let's be real that $800+ monthly price tag makes most small business owners want to...

Marketing automation has become essential for businesses looking to scale their customer engagement without breaking the bank. While...

Marketing automation can be a game changer for your business. It helps you engage leads, nurture customers, and grow faster with less...

Marketing in Uganda is undergoing a rapid transformation. With growing internet access, social media usage, and mobile money adoption,...

In an era where customers expect instant responses and personalized experiences, businesses can’t afford to rely solely on manual...

If you've been around the sales and marketing automation space for any length of time—or if you’ve ever run a small business—you’ve...

Marketing a school in Uganda can be difficult, but with the right tools, it becomes easier. Trembi offers a set of products that can...

The digital marketing landscape in South Africa is rapidly evolving, and businesses are leveraging Marketing Technology ( MarTech ) tools...

When you hear "Fintech," you think of technology in finance. Now, add marketing automation to the mix, and you get a powerful tool that...

Introduction In today’s fast-paced digital world, automation is no longer a luxury but a necessity for businesses looking to scale efficiently. Two critical automation strategies that often get confused are sales automation  and marketing automation . While both aim to improve efficiency and revenue generation, they serve different functions and cater to different stages of the customer journey. In this article, we will break down the key differences between sales automation

Introduction Marketing automation is a game-changer for businesses looking to streamline their sales and marketing processes. It helps...

Starting a business comes with its fair share of challenges, and marketing is often one of the most resource-intensive aspects. However,...

In today’s fast-paced digital economy, businesses in Nigeria are recognizing the value of marketing automation to streamline their...

In today’s fast-paced digital economy, businesses in Uganda are recognizing the value of marketing automation to streamline their...

Marketing automation  is the process of using software to automate repetitive tasks related to marketing, such as email campaigns, social...

List of the Top Marketing Automation Tools for businesses in Africa (Pricing, Pros & cons included)