Marketing Blog

Sales is not one thing. It is a process. First you find people to sell to. Then you follow up and nurture them. Then you track conversations, deals, and your team’s activities until the deal closes. Different tools solve different parts of this process. No single category does everything well. If you use the wrong tool at the wrong stage, sales slow down. Leads get lost. Follow ups never happen. Deals die quietly. In this article, we will break down the three core stages of s

As the business environment in Botswana stabilizes, the sue of email marketing has become rampant since it is viewed as a credible and professional channel compared to the other channels. Email marketing mostly benefits Corporate clients (B2B) Professionals, NGOs and international organizations. Tourism customers since target is always High Networth individuals. Educated urban consumers and financial services However, for email marketing campaigns to truly reap the intended

For any Algerian business, one element in marketing is consistent and a must do, that is, digital marketing given the level of digital transformation in Algeria. This however poses questions for businesses like Which email marketing tool do we use? How do we use these tools effectively to achieve maximum Return on Investment? These questions can only be answered after having understood the available email marketing tools in Algeria. In this article, we give a detailed, practi

Nigeria has over 100 million internet users highly dependent on mobile usage. To this known fact, Nigerian businesses rely on digital channels for visibility and conversions. However, many have realized that social media ads are getting expensive and WhatsApp broadcast limits are tighter paving way for e-mail marketing as a cost-effective and owned channel since the businesses control their own lists. The only challenge is that ISPs (Gmail, yahoo and Outlook) scrutinize Nige

Email marketing in Kenya still registers low engagement due to the cultural and consumer behavior of Kenyans in general. Preferred mode of communication tends towards WhatsApp and SMS given the instant ability to respond. However, this does not negate the growing adoption of email marketing in the digital marketing mix especially for larger and more corporate companies, all for specific purposes of course. This trend has also given birth to major marketing tools that have the

Email marketing is very prominent in Uganda for its cost-effective nature. It enables the businesses reach customers eventually building relationships that later convert into sales. It is therefore very pertinent for businesses to choose the right marketing tool that will enable them scale for growth. Why is email marketing important for businesses in Uganda? For customers that are not dependent on social media algorithms and neither have expensive advertising budgets , it

Estonia is widely known as Europe's most business-friendly environments. This has seen the rise of start-ups and have been able to grow on a great digital level. Many of these start-ups have adopted digital marketing as part of their marketing strategy. SMS alongside the other channels like email and social media is widely used, practical and trusted for more functional than conversational roles. Why SMS marketing matters in Estonia: It works without internet. It works on a

Africa’s startup scene is maturing. We are moving past experiments and hype. The companies that matter now are building infrastructure. Sales systems. Payment rails. Logistics. Data. AI. What follows is a deeper cut. Less noise. More signal. 1. Gowagr – Nigeria Category: Prediction markets and social data Gowagr lets users stake money on outcomes across sports, politics, and culture. But the real value is not betting. It is collective belief data . Prediction markets show wh

Why Revenue Teams Are Moving from 4–6 Tools to Unified AI Platforms Revenue teams are done juggling tools. What started as “best of breed” turned into a mess of logins, broken integrations, missed follow ups, and leaking revenue. By 2026, high growth companies are moving away from stacks made up of 4 to 6 disconnected tools and consolidating into one unified AI powered revenue platform . This is not a trend. It is a correction. What is platform consolidation in revenue teams?

Emailing C-suite executives is not hard. What’s hard is getting a reply . CEOs, CFOs, CTOs, and COOs don’t ignore emails because they hate cold outreach. They ignore emails because most of them are a waste of time. This guide shows you how to email executives in a way that feels relevant, respectful, and worth replying to. No gimmicks. No fluff. Just what actually works. Why Cold Email Still Works for C-Suite Outreach Cold email isn’t dead. Bad cold email is. When done right,

By 2026, cold outreach has grown up. Sending emails at scale is no longer the edge. Everyone can do that. What matters now is how fast you find the right people, how many channels you use to reach them, and how well you follow up until money hits the account. Instantly made cold email easy. But email alone is no longer enough. This article breaks down the best Instantly.ai alternatives and goes deep into what each tool is good at, where it falls short, and who should actuall

The foundation of a successful business in Ghana's fast-paced digital business environment is communication. Business owners are on the lookout for the most effective ways to communicate to their customers through campaigns, reminders, notifications, thank you messages and loyalty programs among others. SMS Marketing has been discovered as formidable since it provides assurance that the message has reached the targeted persons instantly and efficiently. Why SMS Marketing? It

In DRC, SMS has been and still is one of the best ways to keep in contact with customers. It is impossible for business owners to just grab their phones and start sending messages to their customers reminding them of their bookings, confirming their orders, informing them of promotions and events among others. SMS marketing services were invented to make sure that business owners do not waste too much time on the simple tasks that could easily be automated. The good news is

Senegal's busy and very lucrative business environment demands rapid and precise methods of communication making SMS Marketing Services very prominent for their instant delivery and responses, automations and analytics for tracking purposes. With their added core features of personalization and Segmentation when running campaigns, Short Messaging Service (SMS) has vastly contributed to business growth in terms of increase in revenue. Advantages of using SMS Marketing Service

Despite the fast-paced digital transformation in Kenya, businesses still widely rely on SMS to communicate to their consumers due to the savory benefits of SMS marketing: High Open Rates : 98% of text messages are opened, compared to only 20% of emails. Instant Communication : SMS messages are typically read within 3 minutes. Personalized Engagement : Messages can be tailored to each customer’s preferences and behavior. Increased Conversions : SMS marketing campaigns have a

Communication in business today has gone beyond making phone calls to follow up on leads, prospects and existing clients. The mobile messaging trend has drastically grown because business owners now have a deeper understanding of consumer behavior. 80% of the phone calls a business makes to a prospective client always end with "Send me a message with all the details!" Two channels have stood out on this platform, that is, WhatsApp and SMS. The onus is now on the business owne

Parents today have become more particular about where their children go to school. They are considering factors like the quality of the...

Traditional and Community -Based Marketing has for a long time taken precedent in marketing Ugandan schools. Word-of-mouth where many...

Your construction company is probably invisible to the clients who need you most. While you're waiting for the phone to ring, your...

What is SMS Marketing in Rwanda? SMS marketing in Rwanda involves sending promotional and transactional text messages to customers across the country's 10 million mobile subscriptions. With 98% open rates and instant delivery, SMS marketing has become the backbone of customer communication for businesses from Kigali's tech startups to retail shops in Huye and Rubavu. Rwanda's mobile penetration exceeds 75%, making SMS the most reliable way to reach customers regardless of the

When it comes to SMS marketing in South Africa, you don’t just need a platform that sends messages you need one that helps you sell, follow up, and close deals. Trembi Marketing  does exactly that. We are not just another bulk SMS provider. Trembi Marketing combines SMS, WhatsApp, and Email marketing in one platform so you can reach your customers on every channel they use. What You Can Do With Trembi Marketing 1. Send SMS to a single contact Sometimes you only need to send

If you're tired of juggling five different tools just to send an email, run a WhatsApp blast, follow up leads, or set up a basic...

If you're considering switching from ActiveCampaign , you're not alone. While it's a solid platform, it gets expensive fast and can be...

SMS isn't going anywhere in South Africa. While everyone talks about WhatsApp and social media, SMS quietly delivers results that other channels can't match. Here's what you need to know about SMS in South Africa - from why it works to how to use it effectively. Why SMS Dominates in South Africa Mobile penetration is massive.  South Africa has over 100 million active SIM connections across a population of 60 million. That means many people have multiple SIM cards or devices.