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Sales Automation Stats You Need to Be Tracking

  • Writer: Ntende Kenneth
    Ntende Kenneth
  • May 6
  • 2 min read

Sales automation has changed the way businesses engage with leads, follow up, and close deals. But to get the most value from automation tools, you need to track the right data.


In this post, we’ll break down the most important sales automation stats every business should monitor and why they matter.

  1. Leads Captured


Why it matters: This tells you how effective your automated forms, chatbots, landing pages, and campaigns are at attracting potential customers.


What to track:

  • Total number of leads generated

  • Leads by source (email, social media, ads, website, etc.)

  • Cost per lead (CPL)


By tracking this, you can optimize your budget and focus on the best-performing channels.


  1. Lead Engagement & Qualification


Not all leads are equal. Sales automation tools often score leads based on their behavior. The better you understand engagement, the better you can qualify your leads.


What to track:


  • Lead score averages

  • Email open rates

  • Email click-through rates

  • Time to first response (automated vs. manual)



This data shows how well your automated emails and messages are working—and whether you’re reaching your leads at the right time.



  1. Follow-Up & Conversion Rates


Following up is one of the most crucial parts of sales and automation makes it easy to stay consistent.


What to track:


  • Automated follow-up rate (e.g., % of leads receiving timely follow-ups)

  • Lead-to-customer conversion rate

  • Sales cycle length (how long it takes to close a deal)



These stats help you understand whether automation is helping you close deals faster or letting leads slip through the cracks.



  1. Revenue & ROI from Automation



At the end of the day, automation should lead to growth. These metrics help you prove ROI and justify your investment.


What to track:


  • Revenue per lead

  • Revenue from automated deals

  • ROI of your sales automation platform

  • Customer Lifetime Value (CLTV)



Are your tools helping you bring in more revenue with less effort? These numbers will tell you.



  1. Team Productivity



Automation doesn’t just help customers it frees up your sales team to focus on high-value tasks.


What to track:


  • Time saved per rep

  • Number of tasks automated (follow-ups, meeting scheduling, CRM updates)

  • Task completion rate



When tracked properly, these stats can show you how much more your team can get done thanks to automation.


  1. Funnel Health Metrics



Automation lets you guide leads through the sales funnel, but where are they dropping off?


What to track:


  • Drop-off rates at each funnel stage

  • Number of touchpoints before conversion

  • Funnel conversion rates (e.g., Lead > MQL > SQL > Customer)



This gives you a clear view of how your automation is performing at every stage of the customer journey.



Final Thoughts


Sales automation is only powerful when it’s managed with the right data. By tracking these metrics, you’ll not only improve your sales process you’ll also make smarter decisions that drive real business growth.


Need help implementing sales automation and tracking the right metrics? Try Trembi, your all-in-one sales and marketing automation platform.


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