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Getting new student enrollments, especially from first-time parents, has always been a challenge for the team at Cleveland Hill Nursery and Primary School in Kampala. Increasing school enrollments in Kampala required a more strategic approach. Despite their best efforts, their previous strategies weren’t yielding the desired results.
What They Previously Tried to Increase Enrollments
Door-to-Door Marketing by Teachers • Teachers were sent to the nearby neighborhoods to market the school. However, this approach failed because most parents were not at home during weekdays; instead, they encountered housemaids who could not make enrollment decisions. This method was also exhausting and unproductive.
Social Media Posts • The school tried posting on platforms like TikTok, Instagram, and Facebook. Unfortunately, these efforts didn’t translate into inquiries or enrollment conversions, as no one contacted them through these channels.
Posters and Signposts on the School Gate • While they placed posters and signposts on the school’s gate, this strategy mainly reached existing parents and did not significantly attract new enrollments.
WhatsApp Messages to Existing Parents for Referrals • Messages were sent to current parents asking for referrals, but this strategy did not generate enough traction to meet the school’s enrollment goals.
Why They Turned to New Methods
After trying all these methods with limited success, the management at Cleveland Hill Nursery and Primary School realized they needed a more innovative and targeted solution. This realization led them to explore Trembi Sales AI software.
How Trembi Sales AI is Helping Cleveland Hill Nursery and Primary School Increase Enrollments
Trembi Sales AI has revolutionized the way Cleveland Hill approaches AI-driven school enrollment marketing and reaches out to prospective parents. Here’s how:
1. Targeted Reach
Trembi Sales AI enables the school to: • Reach parents in specific locations within Kampala and across East Africa, employing local and regional school marketing using AI. • Access a vast database of parents’ phone numbers, WhatsApp contacts, and emails. • Target parents based on criteria like their child’s age or education level.
2. Direct Communication with Prospective Parents
• The school can deliver personalized messages directly to parents’ phones through WhatsApp, SMS, and email.
3. Real-Time Parent Responses
• Parents can respond instantly, enabling real-time parent engagement strategies for schools and helping Cleveland Hill gauge their interest and follow up effectively.
4. Automatic Follow-Up and Lead Qualification
• Trembi automates follow-ups and qualifies interested parents by tracking their interactions with messages, such as openings, clicks, or video views.
5. Advanced Analytics
• The system provides detailed insights into campaign performance, showing which messages are being read, who is engaging, and the overall effectiveness of the outreach efforts.
Results and Impact
Since implementing Trembi Sales AI, Cleveland Hill Nursery and Primary School has seen a significant increase in inquiries and enrollments. For example, they achieved a 30% rise in inquiries within the first three months, showcasing the effectiveness of AI-driven school enrollment strategies. By leveraging targeted campaigns and automated follow-ups, they have successfully reached more parents and converted interest into actual enrollments. The school’s management is thrilled with the results and plans to continue using Trembi to meet their enrollment goals.
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Conclusion
Cleveland Hill Nursery and Primary School’s partnership with Trembi Sales AI showcases how leveraging advanced technology can address critical challenges and drive meaningful results. For schools looking to boost enrollments, Trembi offers an innovative and effective solution.
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