Go-To-Market Strategy

Most businesses don't have a marketing problem. They have a go-to-market problem. Every week, I meet business owners who tell me the same story: "We've run Facebook ads.""We've posted videos.""We've hired salespeople.""We've made hundreds of phone calls." Then they pause and say: "But nothing is working." Whenever I hear this, I ask one simple question: "What's your go-to-market strategy?" Surprisingly, many people respond with another question: "What exactly is a go-to-marke