Email Marketing

As the business environment in Botswana stabilizes, the sue of email marketing has become rampant since it is viewed as a credible and professional channel compared to the other channels. Email marketing mostly benefits Corporate clients (B2B) Professionals, NGOs and international organizations. Tourism customers since target is always High Networth individuals. Educated urban consumers and financial services However, for email marketing campaigns to truly reap the intended

In Cameroon, email marketing usage is higher among urban professionals and businesses. This has also been escalated by the existence of automated email marketing tools that have made email easier, cheaper, more professional and measurable for businesses that use it to run their campaigns. Benefits of using email marketing tools in Cameroon The existing platforms have made it easier to send thousands of emails reliably using professional templates and at a very low cost. Ther

Nigeria has over 100 million internet users highly dependent on mobile usage. To this known fact, Nigerian businesses rely on digital channels for visibility and conversions. However, many have realized that social media ads are getting expensive and WhatsApp broadcast limits are tighter paving way for e-mail marketing as a cost-effective and owned channel since the businesses control their own lists. The only challenge is that ISPs (Gmail, yahoo and Outlook) scrutinize Nige

Email marketing in Kenya still registers low engagement due to the cultural and consumer behavior of Kenyans in general. Preferred mode of communication tends towards WhatsApp and SMS given the instant ability to respond. However, this does not negate the growing adoption of email marketing in the digital marketing mix especially for larger and more corporate companies, all for specific purposes of course. This trend has also given birth to major marketing tools that have the

With the rapid growth in internet connectivity and mobile penetration in Ghana, email marketing has become a widely used form of digital marketing especially for larger companies for transactional messages and newsletters. What email marketing is used for by Ghanaian businesses. To promote products or services that are either on sale or have been discounted or even launching a new product on the market. To send newsletters to consumers. These could be updates, tips or comp

Email marketing is very prominent in Uganda for its cost-effective nature. It enables the businesses reach customers eventually building relationships that later convert into sales. It is therefore very pertinent for businesses to choose the right marketing tool that will enable them scale for growth. Why is email marketing important for businesses in Uganda? For customers that are not dependent on social media algorithms and neither have expensive advertising budgets , it

Email marketing is not a channel for SaaS. It’s infrastructure. If your SaaS disappears from a user’s inbox, it disappears from their mind. And once that happens, churn is just a matter of time. At Trembi , we’ve learned one thing very clearly. SaaS growth is not about spikes. It’s about consistency. Email is what creates that consistency. This guide goes deep into how SaaS teams should actually use email. Not theory. Not generic advice. Real use cases, real mistakes, and rea

Email is not the problem. Bad strategy is. Most businesses are still blasting emails like it’s 2012. Same message. Same offer. Same timing. Then they complain that email marketing is dead. It’s not. What’s dead is sending emails without intent, context, or systems. This guide breaks down email campaign ideas that actually drive replies, clicks, and revenue , and more importantly, why  they work. This is written from real execution, not theory. The kind of thinking we apply da

Prospects don’t always reply to your first email. That’s normal. What matters is what you do next. A smart follow up shows persistence without being annoying. It adds value. And it gives your prospect a real reason to reply instead of scrolling past you again. At Trembi , we see this every day. Most deals don’t die because someone said no. They die because no one followed up properly. This guide breaks down how follow ups actually work in 2026. Timing. Tone. What to say. What

Emailing C-suite executives is not hard. What’s hard is getting a reply . CEOs, CFOs, CTOs, and COOs don’t ignore emails because they hate cold outreach. They ignore emails because most of them are a waste of time. This guide shows you how to email executives in a way that feels relevant, respectful, and worth replying to. No gimmicks. No fluff. Just what actually works. Why Cold Email Still Works for C-Suite Outreach Cold email isn’t dead. Bad cold email is. When done right,

Email marketing can be powerful but only if your emails get opened. And when it comes to open rates, timing matters  more than you might think. After studying 17.87 million messages from email's sent through 2025 through Trembi, these are the best times to send emails. So, what’s the best time to send your emails? Let’s break it down. Here’s the revised version. Clean. Human. Straightforward. With a table added. Email marketing works.But only if your emails get opened. And mo