Selling B2B in Africa Is Different: Why Inbound Alone Fails and Most Tools Don’t Fit Most B2B sales advice online was not written for Africa. It was written for markets where buyers search on Google, book demos on Calendly, read long emails, and swipe corporate cards without thinking twice. Africa does not work like that. If you try to sell B2B in Africa using inbound alone, you will stall. Not because inbound is useless, but because you cannot afford to wait . Here is what a