There is a broader trend of digitalization happening in Zambia therefore the use of spreadsheets and notebooks cannot cut it to scalability for businesses in Zambia. The CRM tools have become a very popular option, and they have managed to: Centralize customer data to one source for ease of access for all teams Manage the sales pipeline for businesses in Zambia, this includes, nurturing and lead conversion. Business owners are able to visibly track deals throughout the sale