Most businesses are obsessed with generating more leads. Run more ads. Send more messages. Get more website visitors. Hire more salespeople. Generate more inquiries. But there is a question that businesses don't ask nearly enough: What happens to the people who showed interest but didn't buy today? Imagine your business generates 100 leads this month. Maybe 10 are ready to buy immediately. They have the budget. They have the need. The timing is right. But what happens to the