Inbound marketing is valuable. But inbound has been oversold. The idea that content alone can drive predictable B2B growth is one of the most damaging myths in modern marketing. Yes, inbound builds trust. Yes, inbound compounds over time. But inbound by itself  leaves too much revenue on the table. Here’s the full, unfiltered breakdown. Inbound only captures people who are already looking Inbound is reactive by design. It works when someone: Knows they have a problem Is activ

This question comes up in almost every B2B team. Founders ask it. Marketing teams debate it. Sales teams feel the impact of getting it wrong. Should you invest in inbound and wait for leads to come to you? Or double down on outbound and go hunt for deals? The honest answer is uncomfortable. It depends on where your business is today , not on what blogs tell you is “best”. Let’s break it down properly. First, let’s be very clear about what we’re comparing What inbound marketin

Most articles tell you why  inbound and outbound matter. Very few show you how  to combine them in a way that actually drives revenue. This one does. Below is a practical, systems-level breakdown you can apply whether you are a startup, a growing B2B company, or an enterprise team. This is also the exact thinking behind how Trembi  is built. Inbound vs outbound: the real definitions What inbound marketing really is Inbound is the act of attracting demand that already exists .