Back in the day, a mention of outbound sales and one would automatically think about a contact list, a phone and the will to make at least 50 calls a day to achieve maximum results. Today it implies something deeper, a platform that enables a prospecting data base to source leads. enables multi-channel outreach across SMS, email, WhatsApp and social media. supports CRM to follow - up on customer journeys and manage the leads. It calls for a consistent flow, otherwise they cyc