Selling property is not like selling most other products. When someone buys a phone, a pair of shoes, or even a car, the decision cycle is short. Days. Maybe weeks. Real estate is different. A person can see a property today and only buy six months later . Another might inquire about a project and only invest two years later . That long cycle changes everything. It means real estate companies cannot rely on memory, spreadsheets, or scattered conversations across WhatsApp and