Sales engagement sounds fancy. It’s not. At its core, it’s about how your business talks to buyers and how well those conversations move deals forward. Every email. Every WhatsApp message. Every call. Every follow up you forgot to send. That’s sales engagement. And in 2026, it’s no longer optional. Buyers are online. They research alone. They compare quietly. By the time they talk to sales, their minds are already half made up. If your engagement is slow, messy, or generic, y