Sales is not one thing. It is a process. First you find people to sell to. Then you follow up and nurture them. Then you track conversations, deals, and your team’s activities until the deal closes. Different tools solve different parts of this process. No single category does everything well. If you use the wrong tool at the wrong stage, sales slow down. Leads get lost. Follow ups never happen. Deals die quietly. In this article, we will break down the three core stages of s