Despite the fast-paced digital transformation in Kenya, businesses still widely rely on SMS to communicate to their consumers due to the savory benefits of SMS marketing: High Open Rates : 98% of text messages are opened, compared to only 20% of emails. Instant Communication : SMS messages are typically read within 3 minutes. Personalized Engagement : Messages can be tailored to each customer’s preferences and behavior. Increased Conversions : SMS marketing campaigns have a