Everyone in business knows that B2B lead generation is not easy. There's no studied formula to it and yet it is the first stage in the sales process where you identify the lead, make initial contact, book an appointment, present your product or service and then nurture the lead through constant follow up and finally convert them. Tanzanian businesses have taken the step to make this process easier and faster by leveraging B2B lead generation tools to; reach decision makers fa

In Business today, especially in East Africa with countries like Tanzania, Kenya and Uganda, SMS marketing still remains an extremely powerful tool that has aided customer engagement and lead generation for businesses. Why is this so? An alarming increase in mobile phone usage for both smart and non-smart phones. Introduction of mobile money where users send and receive money making it very easy to transact and communicate It is very simple and has a personal feel to it makin