Best Marketing Automation Platforms in India for Small and Midsized Businesses

Small and midsized businesses in India face a unique challenge how to market like big companies without the big budgets. With teams of fewer than 50 employees, every minute and every rupee counts. That’s why more businesses are turning to marketing automation software.

The right platform can help you run email, SMS, and WhatsApp campaigns, automate follow-ups, and track customer behavior all without hiring extra staff. But not all tools are built the same. Some are too expensive. Others are too complex. And a few simply don’t deliver results.

Here’s a breakdown of the best marketing automation software in India right now for small and midsized companies.

1. Trembi Marketing Automation

Trembi Marketing Automation is designed for small and midsized businesses that want professional marketing results without the enterprise-level price tag. It combines Email, SMS, and WhatsApp marketing automation in a single platform.

You can create campaigns, automate customer journeys, send date-based reminders like birthdays, and connect Trembi with your CRM for a smooth workflow.

Furthermore Trembi offers and entire ecosystem of sales and marketing tools designed to help you get leads, engage them and close deals on autopilot. Its Sales AI engine (Trembi Sales) helps you identify leads, engage them at the right time, and follow up automatically.

Competitive Advantage: Trembi is one of the few multi-channel marketing platforms in India that offers Email, SMS, and WhatsApp automation in one place without charging extra for integrations. This makes it an affordable marketing tool for SMEs in India that want more reach for less money.

Pricing: Only pay for the SMS', Emails or WhatsApps you need. No monthly charges

2. Zoho Marketing Automation

Zoho is one of India’s biggest SaaS success stories. Its marketing automation software lets you manage campaigns, score leads, and schedule social media posts. It integrates perfectly with Zoho CRM, which makes it a natural fit for businesses already in the Zoho ecosystem.

Competitive Advantage: For Indian SMEs that already use Zoho products, this is the most seamless way to get marketing automation without changing systems. Everything from leads to invoices can run in one connected setup.

Pricing: Starts at ₹1,099/month.

3. Brevo (Formerly Sendinblue)

Sendinblue, now rebranded as Brevo, is popular in India because it’s simple to set up and doesn’t overcomplicate automation. It offers email marketing and SMS campaigns with a clean, beginner-friendly dashboard.

Indian SMEs especially like its pay-as-you-go SMS pricing, which is ideal for businesses that send campaigns occasionally rather than daily.

Competitive Advantage: One of the most budget-friendly tools for businesses that need both Email and SMS marketing without committing to high monthly fees.

Pricing: Free plan available; paid plans from ₹1,650/month.

4. Mailchimp

Mailchimp is a global leader in email marketing for small businesses. It offers a huge template library, a drag-and-drop editor, and light automation features. For Indian SMEs focused mainly on email, it’s a safe and easy choice.

Competitive Advantage: No steep learning curve. Anyone on your team can create branded campaigns in minutes, even without design skills.

Pricing: Free plan available; paid plans start at $13/month.

5. ActiveCampaign

ActiveCampaign goes deeper into automation, offering behavior-based marketing workflows. This means you can send highly personalized messages based on how customers interact with your emails, website, or products.

It also comes with a built-in CRM, so marketing and sales work in sync.

Competitive Advantage: Perfect for Indian SMEs that want to move from generic campaigns to advanced, data-driven personalization.

Pricing: Starts at $29/month.

6. HubSpot Marketing Hub (Starter Plan)

HubSpot’s Starter Plan gives smaller companies access to its all-in-one CRM and marketing automation platform. You can run email campaigns, track leads, and manage customer relationships in one place.

It’s more expensive than some local tools, but it’s built to scale meaning you won’t have to switch platforms as your business grows.

Competitive Advantage: Enterprise-grade features in a starter package, making it a good long-term investment for ambitious Indian SMEs.

Pricing: Starts from $20/month.

Comparison Table

Platform	Channels Supported	Best For	Competitive Advantage	Pricing (Starting)	Free Plan
Trembi Marketing	Email, SMS, WhatsApp	Multi-channel marketing with AI for SMEs	Combines Email, SMS, WhatsApp + AI automation at low cost	$29/month	Yes
Zoho Marketing	Email, SMS, Social, CRM Integration	Businesses using Zoho ecosystem	Seamless integration with Zoho products	₹1,099/month	No
Sendinblue (Brevo)	Email, SMS	Startups and small teams needing both email & SMS	Affordable pay-as-you-go SMS + simple setup	₹1,650/month	Yes
Mailchimp	Email	Email-focused campaigns for small businesses	Easy-to-use design editor and large template library	$13/month	Yes
ActiveCampaign	Email, CRM, Sales Automation	Businesses needing advanced personalization	Highly targeted, behavior-based automation	$29/month	No
HubSpot (Starter)	Email, CRM	Companies planning to scale long term	Enterprise-grade CRM + marketing in one package	$20/month	No

If you run a small or midsized business in India, the right marketing automation platform can help you compete with bigger players without burning out your team. For a balance of affordability, ease of use, and multi-channel reach, Trembi Marketing Automation is the clear first choice.