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How Insurance Companies in Uganda Can Generate Leads That Actually Convert

  • Writer: Ntende Kenneth
    Ntende Kenneth
  • 5 days ago
  • 4 min read

Insurance is not bought on impulse in Uganda. It is understood first. Trusted second. Purchased last.

That is why most insurance companies struggle with leads. Not because people do not need insurance, but because the process of finding, educating, and following up with prospects is broken.

When you strip away the noise, there are only three ways to generate sales leads in insurance:


Every channel, tactic, or tool you use falls under one of these. The real question is how well you execute each one and how well they work together.



Way 1: Outbound Lead Generation

You actively go after potential customers.

Outbound is the fastest way for insurance companies in Uganda to generate pipeline. It works because insurance is mostly sold, not searched for. These are the options

a) Manual field sales

This is the foundation of insurance sales in Uganda.

Agents visit:

  • Offices and factories

  • Shops and markets

  • Homes and communities

This works because:

  • Face to face builds trust fast

  • Objections are handled in real time

  • Complex products are easier to explain

The downside is scale. One agent equals a limited number of conversations per day. Growth slows as soon as hiring slows.

b) LinkedIn outreach

LinkedIn works best for corporate and SME insurance.

Health insurance for staff

Group life

Fleet and asset insurance

Smart teams:

  • Identify HR managers, founders, and finance heads

  • Send short, clear messages via linkedin DM's

  • Follow up consistently

Most teams fail because they send one message and stop. Outbound only works with follow up.

c) Bids and tenders

A huge but underused channel.

Many insurance contracts are awarded through bids from:

  • NGOs

  • Schools

  • Corporates

  • Government institutions

Platforms like Trembi Bids make this easier by:

  • Centralizing bid opportunities

  • Filtering only insurance related bids

  • Tracking submissions and outcomes

This turns bidding from guesswork into a repeatable process.



d) Automated outbound using AI

This is where modern insurance sales separates winners from strugglers.

Instead of agents manually looking for contacts, tools like Trembi Sales AI:

  • Collect verified emails and phone numbers

  • Identify real decision makers

  • Send personalized outreach via email, SMS, and WhatsApp

  • Follow up automatically

Agents stop wasting time on prospecting. They focus on conversations that matter and closing deals.



e) Events and activations

Events still work because people trust people.

  • Roadshows

  • Corporate breakfasts

  • Industry conferences

The real value of events is not attendance. It is what happens after.

Most teams collect contacts and never follow up properly. Outbound systems fix this.


Why outbound fails for many insurance companies

  • No central lead tracking

  • No visibility into agent activity

  • No consistent follow up

  • Everything lives in notebooks and WhatsApp

Outbound works only when it is structured.



Way 2: Inbound Lead Generation

Prospects come to you already interested.

Inbound is slower than outbound, but it compounds. Done well, it lowers cost per lead over time.

a) SEO and educational content

Insurance buyers search when:

  • A claim goes wrong

  • A regulation changes

  • A risk becomes real

Articles, guides, and FAQs position your company as a trusted authority.

SEO is slow. But once it works, leads come without paying for each click.

b) Social media content

Social media sells insurance indirectly.

What works:

  • Explaining policy terms in simple language

  • Sharing claim stories

  • Breaking down common myths

What does not work:

  • Constant promotions

  • Price only messaging

Trust comes before conversion.

c) Online advertising

Google Ads, Meta Ads, LinkedIn Ads

These deliver leads fast. They are also unforgiving.

If your follow up is slow, you burn money. If your message is unclear, you attract the wrong leads.


d) Traditional media

Radio, TV, Billboards

These build awareness, not immediate sales.

They make sense when:

  • Combined with outbound follow up

  • Used to support a strong brand

On their own, they rarely convert.

How Trembi supports inbound

Trembi helps insurance companies:

  • Run ads across Meta, Google, and LinkedIn

  • Capture inbound leads in one place

  • Track which channels actually convert

  • Follow up instantly via SMS, email, or WhatsApp

Inbound without fast response is wasted spend.



Way 3: Referrals

The highest converting leads in insurance.

Insurance decisions rely heavily on trust. Referrals shortcut that trust.

a) Manual referrals

Existing customers refer:

  • Friends

  • Family

  • Colleagues

These leads convert well but are unpredictable unless managed.

Most companies do not ask consistently. Others do not reward referrals properly.

b) Referral platforms

Platforms like Trembi Referrals turn referrals into a system.

They:

  • Incentivize customers and partners

  • Activate communities of influencers and connectors

  • Push offers to warm, trusted audiences

This allows insurance companies to scale referrals beyond their immediate customer base.


The Real Problem Most Insurance Companies Have

It is not lack of channels. It is lack of systems.

Leads are scattered.

Follow up is inconsistent.

Performance is invisible.

Outbound brings speed. Inbound builds long term demand. Referrals bring trust.

The insurance companies that win in Uganda are not doing one thing well. They are doing all three. From one system. With clear accountability.

That is how insurance sales scales.

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