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How Kar Auto Uganda Ditched Old-School Sales for Digital Success

  • Writer: Ntende Kenneth
    Ntende Kenneth
  • 16 hours ago
  • 2 min read

Kar Auto Uganda used to be just another fancy garage. Sure, they had the shiny floors and premium car brands. But they had a problem.

They couldn't reach the people who actually make buying decisions.

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The Old Way Wasn't Working

Think about it. Company fleet managers don't just walk into garages. Procurement officers for big businesses don't browse car lots on weekends.

These decision-makers sit in offices. They control budgets worth millions. And Kar Auto had no way to reach them directly.

That's where everything changed.

Enter Trembi Sales

Kar Auto made a smart move. They deployed Trembi Sales to solve their biggest headache - finding the right customers.

Now they can reach company procurement officers across three countries: Uganda, Kenya, and South Sudan.

The platform works like a precision tool. Instead of hoping customers will find them, Kar Auto goes directly to decision-makers through outbound campaigns.

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Three Ways Trembi Changed the Game

1. Direct Access to Decision Makers No more waiting around. Kar Auto now contacts fleet managers and procurement officers directly. These are people who buy 10, 20, or 50 vehicles at once.

2. Influencer Marketing That Actually Works Through Trembi Connect, they get influencers to promote their brand to regular customers. This covers both ends - big corporate deals and individual buyers.

3. Smart Tender Matching The platform shows them bids and tenders that match what they offer. No more guessing. No more missed opportunities.

Why This Matters

Most garages still think customers will just show up. They invest in fancy showrooms and hope for the best.

Kar Auto figured out something different. They realized the future belongs to businesses that actively hunt for customers, not wait for them.

The Bigger Picture

This isn't just about one garage getting smarter. It's about how African businesses need to think differently.

The old model - build it and they will come - is dying fast. Companies that embrace digital tools like Trembi will eat the lunch of those that don't.

Kar Auto saw this coming. They adapted early. Now they're not just another fancy garage anymore.

They're a digitally-powered sales machine that happens to sell cars.

That's the difference between surviving and thriving in today's market.

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