How Emma High School Is Increasing Enrollments With Trembi

School marketing has changed. Quietly, but completely.

Parents are no longer reached by school gates, flyers, or open days alone.

They are online.

They compare options.

They talk in WhatsApp groups.

This shift is what pushed Emma High School to rethink how they attract new students.

The enrollment challenge

Emma High School serves a wide and diverse community.

Their students come from:

• South Sudan

• Juba

• Arua

• Gulu

• Mbarara

• Kampala

This reach is a competitive advantage. But it creates a serious marketing problem.

Traditional school marketing assumes parents are nearby.

That was not the case here.

Parents were:

• In different towns

• In different countries

• On different platforms

• With different decision timelines

What worked locally could not work at scale.

Why the old playbook failed

Let’s be direct.

Open days only work if parents can travel. Posters only work if parents pass by. Radio only works inside a small radius.

For Emma High School:

• Field teams were expensive

• Tracking interest was impossible

• Follow ups depended on memory and notebooks

Most importantly, interest leaked.

Parents asked questions. No structured follow up happened. Momentum died.

The school did not need more effort. It needed a system.

Why Trembi was the right fit

Emma High School needed one platform that could:

• Reach parents directly

• Attract new interest consistently

• Follow up without human fatigue

• Work across regions and borders

That is where Trembi came in.

The solution was not one tool. It was a combination of outbound and inbound working together.

1. Trembi Outbound: precision instead of guesswork

Outbound was the fastest way to reopen conversations with parents.

Using Trembi Sales AI, the school was able to:

• Identify parents and guardians by location

• Focus on Juba, Arua, Gulu, and selected regions

• Access real contact details, not random lists

This mattered.

Instead of mass messaging, outreach became targeted.

How outreach actually worked

Once contacts were identified:

• Parents were grouped by region

• Messaging was localized

• Communication started on channels parents already use

Messages were sent via:

• WhatsApp for conversations

• SMS for reach

• Email for detailed information

Everything happened inside one system.

Every reply was logged. Every follow up was scheduled automatically.

Admissions teams no longer chased people manually.

2. Trembi Inbound: demand that compounds over time

Outbound creates immediate attention. Inbound creates steady flow.

Through Trembi Inbound, Emma High School ran campaigns across:

• Meta platforms

• Instagram

• Google

• Billboards

All campaigns shared:

• One budget

• One dashboard

• One source of truth

This removed fragmentation.

No separate agencies. No scattered reports. No blind spending.

What happens after a parent shows interest

This is where most schools fail.

Ads generate leads. But no system nurtures them.

With Trembi:

• Every lead is captured instantly

• Every lead enters an automated journey

• No parent is forgotten

Automated WhatsApp engagement

Parents want clarity. They want fast answers. They want reassurance.

Trembi automated this.

Once a parent showed interest:

• They received structured WhatsApp messages

• School information was shared gradually

• FAQs were answered automatically

• Admissions teams stepped in only when needed

This created a smooth experience.

Parents felt guided, not pushed.

https://www.trembi.com/post/why-schools-in-uganda-need-to-be-marketing-with-trembi-sales-ai

Operational impact on the school

Beyond enrollments, internal operations improved.

Admissions teams:

• Spent less time chasing

• Focused on serious parents

• Had clear visibility into demand

Management:

• Saw which regions performed best

• Understood cost per enrollment

• Made data backed decisions

Marketing stopped being a gamble.

Why this model works for modern schools

Emma High School did not win by shouting louder.

They won by:

• Going where parents already are

• Using data instead of assumptions

• Automating follow up instead of relying on memory

This approach scales.

It works whether you are recruiting:

• 20 students

• 200 students

• Or across borders

Final takeaway

School marketing is no longer about visibility alone.

It is about:

• Reach

• Speed

• Follow up

• Consistency

Emma High School understood this early.

By using Trembi, they built a repeatable enrollment engine.

Not noise. Not hope.

A system that works.