How to Market your Construction company in Kenya

In Kenya, there are regulations that limit construction companies from directly advertising to customers. This explains why you rarely see construction companies promoting themselves on mainstream media.

However, construction companies still need to market themselves to achieve their sales goals. These restrictions mean they have to find smarter and more creative ways to communicate their value to potential clients.

They can't rely on big advertisements everywhere, so they need innovative strategies to showcase why they're the best choice.

In this blog post, we’ll explore effective ways to market your construction company in Kenya. We’ll cover both free and paid options while providing insights into the costs and time commitments of each method.

PAID MARKETING OPTIONS FOR CONSTRUCTION COMPANIES IN KENYA:

1. Sales and Marketing AI Tools

2. Online Advertising

3. Signposts on Your Construction Sites

4. Public Events

"FREE" MARKETING OPTIONS FOR CONSTRUCTION COMPANIES IN KENYA:

1. Social Media Posts

2. Referrals

FREE VS PAID MARKETING OPTIONS: Which One Should You Choose?

Paid marketing strategies provide significant benefits in terms of time efficiency and consistent results. They allow your team to maintain a strong marketing presence with minimal day-to-day involvement.

On the other hand, free marketing methods require more hands-on management, continuous content creation, and regular engagement. While these methods don’t have a direct monetary cost, they demand considerable effort and creativity.

Key Trade-offs:

• Paid Marketing: Less daily work, more predictable results, but with direct costs.

• Free Marketing: More daily work, variable results, and no direct monetary investment.

By understanding these distinctions, Kenyan construction businesses can allocate their resources effectively.

HOW TO MARKET YOUR CONSTRUCTION COMPANY IN KENYA:

1. USING SALES AND MARKETING AI TOOLS

AI tools are transforming sales and marketing for construction companies. Businesses leveraging these tools have a competitive edge. One of the best tools for the construction industry is the Trembi AI Tool.

This software helps generate leads, engage them, follow up, and qualify them automatically. To understand how it can work for your construction business, check out this video.

Advantages:

• Access to thousands of leads monthly, complete with contact details.

• Instant communication with leads via WhatsApp, SMS, and Email.

Costs:

• Solo Preneur Package:

  • Monthly: KSh 18,000

  • Quarterly: KSh 45,000

  • Bi-Annually: KSh 72,000

  • Annually: KSh 108,000

2. ONLINE ADS

Many Kenyan construction companies are now using platforms like Facebook, Instagram, Google, and TikTok to reach prospective clients. However, keep in mind that your ad spend directly affects your reach. Since construction is sales-driven, it’s crucial to optimize your budget.

Expected Costs:

Most construction companies in Kenya spend around KSh 12,000 per day, averaging KSh 360,000 monthly, to achieve good results.

3. SIGNPOSTS ON CONSTRUCTION SITES

Using construction sites as marketing tools is one of the most common strategies in Kenya. Add clear signage with your contact information to attract potential clients.

Costs:

The cost of making signposts ranges from KSh 45,000 to KSh 300,000, depending on the materials and labor used.

Limitations:

Reach is limited to people passing by the construction site.

4. HOST AND ATTEND EVENTS

Hosting or attending community events is an excellent way to showcase your expertise, equipment, and past projects. These events help you connect with potential clients and stakeholders.

5. SOCIAL MEDIA: Showcasing Construction Expertise

In Kenya, social media platforms like Facebook, Instagram, and LinkedIn are powerful tools for showcasing construction expertise and projects.

Best Practices:

• Detailed photo essays of project progress.

• High-quality drone footage of developments.

• Educational content, such as safety protocols, sustainability guides, and construction tips.

• Highlighting local contributions, such as sourcing materials locally or employing Kenyan talent.

6. REFERRALS

Referrals play a crucial role in Kenya’s business ecosystem. Building strong professional relationships and delivering quality work can help you secure consistent recommendations.

This video will help you better understand how referrals work for construction companies in Kenya

The future of construction marketing in Kenya is about more than building structures; it’s about building lasting relationships through innovative and thoughtful marketing strategies.