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In Uganda, there are rules that stops construction companies from directly advertising to customers. This may explain why you never see any construction companies promoting themselves in the main stream media.
On the other end of the coin however, construction companies still need to market themselves otherwise they may fail to get their sales goals. This just means they need to be more clever about how they tell people about their services.
They can't put big ads everywhere, so they need to find smarter ways to show customers they're the best choice.
In this blog post, we will break down which ways you have to market your construction company in Uganda. We will tackle both the Free and Paid options and also help you understand the cost and time implications of each of the alternative:
LIST OF PAID MARKETING OPTIONS FOR CONSTRUCTION COMPANIES IN UGANDA:
LIST OF "FREE" MARKETING OPTIONS FOR CONSTRUCTION COMPANIES IN UGANDA:
FREE VS PAID MARKETING OPTIONS? Which one should you consider for your construction company?
Paid marketing options offer significant advantages in terms of team resource management. Unlike free marketing alternatives, paid strategies typically require minimal ongoing daily effort from your team. This key distinction allows businesses to maintain a consistent marketing presence with less hands-on involvement.
Free marketing methods, in contrast, demand substantially more time and active management. These approaches often require continuous content creation, regular engagement, and constant monitoring to maintain effectiveness. While they can be cost-effective, they place a greater burden on your team's time and creative resources.
The primary trade-offs can be summarized as:
- Paid Marketing: Less daily work, more predictable results, direct cost
- Free Marketing: More daily work, variable results, no direct monetary investment
By understanding these differences, businesses can make more informed decisions about allocating their marketing resources and team efforts.
HOW TO MARKET YOUR CONSTRUCTION COMPANY IN UGANDA:
1) USING SALES AND MARKETING AI TOOLS:
The rise of Artificial intelligence has had such profound impact on sales and Marketing for construction companies. The companies that use these tools are going to have a very big advantage over the ones that do not. One of the best tools that can be used for marketing in the world of construction is the Trembi Ai tool.
The software helps you get leads, engage these leads, follow up and qualify these leads all on autopilot. To get a better understanding of how it would work for your construction company, check out this video https://youtu.be/igTKKDBu_bI?si=tlZyIkErJ2HlNVDR
Advantages of using Trembi Sales AI:
It enables you get access to contact details, emails and employment information of thousands of leads every month.
Communicate directly with leads via WhatsApp, SMS and Email and get instant responses.
Anticipated costs of using Sales AI tools:
Solo Preneur Package:
This is the smallest package
Monthly: 600,000
Quarterly: 1,500,000 ugx
Bi- Annually: 2,400,000 ugx
Annually: 3,600,000 ugx
2) ONLINE ADS:
Many construction companies in Uganda lately have resorted to running online adverts on platforms like Facebook, Instagram, Google and Tiktok to get their word out to prospective clients. Keep in mind however that how much you pay directly impacts the reach you get. Given that Construction companies are largely Sales Driven and not Marketing driven, you need to be cautious about how much you spend on Ads. This video will best guide you on what to consider when spending on Online ads https://youtu.be/llnm6JKIeXI?si=TkrlbeY3d2j9qVQd
Expected Spend on online adverts:
The normal construction company usually spends around $100 a day to get good value from online adverts. This means that to get good enough value, anticipate to spend on average $3,000 every month
3) SIGN POSTS ON CONSTRUCTION SITES:
This is one of the most common method that contractors are using in Uganda. Use your construction site as a standing billboard. On these sign posts include phone numbers, names, emails and any other information that people walking nearby your construction site can use to get to you.
Anticipated costs:
Only costs of making the sign posts which on average ranges between 1,500,000 ugx and 10,000,000 ugx depending on the material and labour cost used to make the sign post.
Limitation:
It's only detriment is the fact that your reach is only limited to the people that pass by your construction site.
4) HOST AND ATTEND EVENTS
Hosting and attending events are one of the best ways to have people in the community to understand what you do as a company. Use these events to show case your works and equipment to convince people to consider your service
5) SOCIAL MEDIA: Showcasing Construction Expertise
Social media has transformed how construction companies communicate their value proposition. In Uganda, platforms like Facebook, Instagram, and LinkedIn have become critical marketing tools that allow companies to showcase their capabilities, expertise, and unique approach to construction.
Here is How construction companies are using Social media:
Comprehensive Project Showcase: Beyond simple before and after photos, successful companies are creating rich, detailed content that demonstrates their capabilities:
- Detailed photographic essays tracking project progress
- High-quality drone footage showing large-scale developments
- Comprehensive video documentaries of complex construction processes
- Interactive stories highlighting unique architectural and engineering challenges
- Technical breakdowns of innovative construction techniques
Educational Content Strategy
Construction companies are positioning themselves as thought leaders by creating in-depth educational content:
- Detailed guides on sustainable building practices
- Explanation of modern construction technologies
- Comprehensive safety protocol tutorials
- Insights into local building regulations and compliance
- Technical discussions on material selection for Uganda's specific climate and terrain
- Cost-effective construction techniques tailored to local economic conditions
Contextual and Cultural Relevance
Successful social media strategies go beyond showcasing technical skills:
- Highlighting projects that address specific local infrastructure challenges
- Demonstrating use of locally sourced materials
- Showcasing employment of local workforce
- Illustrating direct contributions to community development
- Explaining how construction projects improve local living standards
Example of how people are using social media platform https://youtu.be/wBh00kvy2Qs?si=sqQC-qBB8hePGJrE
6) REFERRALS
In Uganda's interconnected business ecosystem, referrals are not just a marketing technique but a fundamental business growth strategy. Many businesses in Uganda solely rely on Referrals for their survival. This video will best guide you on how to use referrals to market your construction company https://youtu.be/mDmjJsmvr6k?si=70_7q80nmnP894lu
WATCH VIDEO
The future of construction marketing in Uganda is about more than constructing physical structures—it's about building enduring professional relationships, one strategic interaction at a time.
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