SMS marketing tools in Estonia

Estonia is widely known as Europe's most business-friendly environments. This has seen the rise of start-ups and have been able to grow on a great digital level. Many of these start-ups have adopted digital marketing as part of their marketing strategy.

SMS alongside the other channels like email and social media is widely used, practical and trusted for more functional than conversational roles.

Why SMS marketing matters in Estonia:

• It works without internet.

• It works on any phone.

• It has very high open rates.

• It is perceived as official and serious.

Below are some of the SMS Marketing tools Estonian businesses may use to scale their businesses.

Trembi

Trembi, a sales and marketing platform includes SMS marketing as part of its multi-channel communication tools.

Why Trembi stands out:

• It offers multi-channel marketing, that is, SMS, email and WhatsApp all from one dashboard.

• Lead generation for Estonian businesses with Trembi sales.

• Marketing automation where SMS triggers are based on clicks or sign-ups among others.

• CRM integration allowing Estonian businesses manage customer contacts, segment their audiences and track engagement all in one dashboard.

• It supports SMS anywhere in the world and is used largely in Estonia and other countries including Africa.

Pros: Very powerful for managing campaigns while centralizing customer data.

Best for: SMEs and growing companies that want a combined SMS, email and WhatsApp marketing solution with automation and CRM all in one.

Multi SMS

Multi SMS service is very popular in Estonia.

Why it stands out:

• It enables creation of recipients lists.

• It has the ability to schedule campaigns.

• There is a possibility of tracking delivery stats and send messages with your company name as the sender.

• It enables two-way messaging.

• It has an HTTP API that can integrate with your systems.

Best for Estonian businesses that are specifically looking for SMS service only.

Messagio

This is an Omnichannel messaging platform that includes bulk SMS marketing and a powerful API.

Why it stands out:

• It supports CRM integration.

• Messages are sent and delivered instantly.

• It enables multi-channel campaigns, that is, SMS and WhatsApp.

• Has a global reach.

Best for Estonian businesses that want to scale across markets.

Direct Messenger (Messenger.ee)

This is an Estonia based messaging platform focused on business SMS.

Why it stands out:

• It offers a user dashboard plus SMS API for sending marketing, transactional messages and notifications.

• It emphasizes personalization and automation for customer engagement.

• Being an Estonian company, there is assured local support.

Best for local business that want to run local or regional campaigns.

Frequently Asked Questions (FAQs)

1. What is an SMS marketing tool?

This is a platform or service that lets businesses send bulk text messages (SMS) to customers for promotions, alerts, reminders or transactional messages — often with features like scheduling, personalization, analytics and API integration.

2. Are SMS marketing tools commonly used in Estonia?

Yes. While everyday personal chatting often happens on apps like Messenger or Telegram, businesses in Estonia still use SMS widely for official alerts, transactional messages like OTP and permission-based SMS marketing, especially for events, promotions and reminders.

3. Do I need consent before sending SMS marketing messages?

Yes. You must have documented consent from each recipient before sending marketing SMS. Consent should be:

• Clear, specific and freely given.

• Easily verifiable

To scale into profitability, Estonian businesses should intentionally pick SMS tools that will not only solve their communication problem but also increase their sales like Trembi.