The best CRM tools for businesses in Ghana

Businesses in Ghana and the African market overall thrive under 3 major objectives:

• Sustainable growth

• Streamlined operations

• Enhance and foster customer relationships that speak to their credibility.

It is for this purpose that the Customer Relationship Management (CRM) tools have become not only essential but an ardent need for growing businesses and more for large-scale businesses in Ghana.

Why the ardent need for CRM tools in Ghana?

• Growing need to centralize customer data: this improves efficiency of the marketing and customer service team in terms of customer profiling making it easy to run promotions and campaigns.

• For improved customer satisfaction: With all the data in one place, it is very easy to follow up on inquiries, reviews, purchase feedback on the product or service and also respond faster.

• Expand operations: Businesses in Ghana are able to expand limitlessly without losing touch of their customers both old and new. Personal touch is enhanced since data is streamlined and automated.

• Boost efficiency of sales: Some CRMs that are sales focused help the businesses track their leads through the sales pipeline and also jump onto new opportunities identified

• For top management, they are able to make data-based decisions on which campaigns to run, which products to prioritize (for those with multiple products or services) among others.

Here's a dive into some of the best CRM tools that businesses in Ghana may leverage.

TREMBI

This is a sales and marketing automation tool that is best for Small and Medium Enterprises and here is why!

Versatility of CRM	Features	Super extra benefits
Businesses get prospects and insights	Manage contacts and meetings	Trembi marketing - run bulk SMS, email and WhatsApp campaigns to reach your audience anywhere in Ghana
Convert more prospective leads into customers	Analytics and real time reports	Trembi desk - Manage customer support across SMS, WhatsApp, email and also live chat on one dashboard
Manage the customer database across various channels	Sales AI that finds and engages leads	Trembi Connect - engage with influencers and creators in Ghana to push campaigns and drive sales
	Email, SMS and WhatsApp message blasts	Trembi Campaigns - No need for technical skills, launch and automate campaigns with ease.
	Sales Pipeline management

Zoho CRM

It is no secret that businesses in Ghana use global CRM tools for their features and stronger eco-system which is where Zoho stands out as the most prominently used.

Bulit for businesses of all sizes, easy to use and best for budget conscious businesses.

Its major strengths:

• It is very affordable and flexible which is good for businesses in Ghana especially the Small and Medium Enterprises that are always looking to cut costs but perform efficiently.

• It is best known for its customization to fit the needs of the local businesses and thus operating at optimum.

• Nurtures the sales and marketing teams effectively: lead management, tracking and email campaigns are automated

• Has ready to use reports and analytics that helps identify business trends and make informed decisions.

• It is easy to use, does not require complex skills to use it

• It has seamless integrations where businesses are able to other applications

• Great data privacy features for businesses that need data security as an essential

Weaknesses

• It is too easy and may be undermined by serious large-scale businesses

• Top -tier is quite costly as you go on to access its advanced features, so the more advanced you go with it, the more money you pay.

• There is need for their technical support at set up and as you advance with it.

Hub Spot CRM

It is a smart CRM that connects all your data on one source. It is best for start-ups since they normally have small teams and small and medium businesses.

It's greatest strengths:

• The platform is free to start making it attractive for the small Ghanian businesses that work on a tight budget.

• It is very easy to use with a user-friendly interface and need for minimal technical support.

• It is an all-in-one platform, that is, marketing, sales and customer service features not forgetting content, data and commerce

• The cherry on top is that it is both free and premium as you advance depending on the needs of the businesses.

• It enables a mobile application for on-the-go access for businesspeople who are always on the move.

Weaknesses:

• The premium package may be quite costly as you advance

• The rates are in USD which is not favored by foreign currency fluctuations in Ghana

• Does not have features for use while not connected to the internet. It is fully internet based.

Sales force

This is best for large and already developed businesses, thanks to its comprehensive and advanced features that enable them to operate at optimum.

Strengths:

• Contact management feature is cloud based making it easy to collaborate

• It has a sales forecasting advanced AI powered feature that makes it easy to predict the likelihood of closing a deal and also assists in qualifying leads.

• It provides reports, dashboards and analytics giving focused Ghana businesses a clear insight on performance in all various aspects.

• Its integration tools help connect the various business applications and data sources thus making it seamless.

• Workflow is completely automated.

Weaknesses:

• May be too complex for smaller businesses that need to take advantage of its features.

• Pricing is in USD puts it at a disadvantage given the foreign currency fluctuation.

• May require intense training to implement or an administrator.

What to consider as a business in Ghana before choosing a CRM

• Budget and price: As a business, what is your budget? Are you able to compromise and by how much?

• Considering Ghana's internet structure, are you able to work with a fully online CRM tool? or must you consider a tool with an offline feature?

• Also, give a thought to a CRM tool that will enable you access your data on the go. It is much for flexibility and easy to adopt to.

• Choose a tool that will keep up with you as your business grows and not limit you to a limited database with simple features.

• Ability to integrate with your already existing tools is also essential while choosing a CRM tool to adopt.

• Since most used tools are international, put in consideration local 24/7 support when you need it.

  
  

All in all, businesses in Ghana should choose CRMs that resonate well with their needs as a business. Small and Growing business would be best suited for Trembi and Zoho for their simplicity and budget friendly elements.

Larger and already developed businesses may lean towards Sales force, Trembi and of course startups towards Hubspot for their free-forever tier since they are just starting out and scale into other features as they grow.

As a Ghanaian business owner looking to fully transform your brand, invest in a CRM tool that will simplify and automate your workflow and give you the best customer experience that will scale your business to unlimited growth.