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  • Writer's pictureNtende Kenneth

The Best Marketing Automation Software For Businesses In Kenya

Marketing automation software simplifies and shortens the marketing process seamlessly. As a result, conversions happen a lot quicker. This allows them to readily discover, consider, and even purchase without leaving their homes. The strategy helps you effectively engage with all your customers and steer them successfully through your sales funnel.


Marketing automation uses software to automate monotonous marketing work. Tasks like SMS marketing, email marketing, social media posting, and even ad campaigns are automated by marketers to improve efficiency.


Marketing automation helps simplify and makes your work easier, reduces wastage, and delivers in time. Marketing automation is a set of tools to bring marketing activities down to their most accessible simplicity. Automated Marketing makes work easy because messages, ad campaigns, emails, and posts are sent automatically without independently sending each item.


List of the Marketing Automation software in Kenya


The Best Marketing Automation Software For Business In Kenya


1. Trembi Marketing Automation

Trembi is a cloud-based CRM built for growing businesses in Kenya. It combines sales and marketing automation tools in one user-friendly platform, making it ideal for small and medium-sized companies.

Trembi helps your business:

  • Find and convert leads:  Easily discover potential customers and nurture them into paying clients with features like automated lead scoring and sales AI.

  • Manage customer relationships:  Store all your customer interactions in one place, including emails, SMS, and WhatsApp conversations. Plus, manage tasks and track customer activity across different channels.

  • Boost sales and marketing: Automate repetitive tasks and gain valuable insights to improve your sales and marketing strategies.

Why Trembi is perfect for Kenyan businesses:

  • Local Integrations:  Seamlessly connect with popular Kenyan services like Safaricom, Airtel Money for sending SMS messages directly to your leads and customers.

  • Flexible Payment Options: Pay for your Trembi subscription using familiar Kenyan payment methods like Mpesa.

Trembi offers a user-friendly interface with clear analytics and an easy-to-understand dashboard, allowing you to focus on growing your business.



2) ActiveCampaign

ActiveCampaign caters to all business sizes with mega automation that integrates email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations, including Shopify, Square, Facebook, and Salesforce. Pricing starts at $39 a month. The platform is ideal for developer oriented automation.


Why should you use ActiveCampaign?

  • Customizes sends based on parameters

  • Automates individualized experiences across all your customer touchpoints

  • Uses customer lifecycle to choose content, send time and delivery channel for each customer.

  • Keeps track of client's interests and behavior

  • Creates customized campaigns with minimal effort




3) HUBSPOT MARKETING AUTOMATION

Hubspot has a powerful marketing automation engines as part of it's CRM tool for people using it's marketing hub. The marketing automation is available starting at $890. The platform helps you deliver the right marketing message to your leads across channels can be time-consuming and difficult to execute as your business grows. HubSpot’s marketing automation software streamlines your marketing activities, helping you increase the effectiveness and quantity of your campaigns. 



4) PARDOT:

This salesforce product is ideal for large enterprises. Their packages start from $1,250 a month for just 1000 leads. According to Wikipedia Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed Salesforce Marketing Cloud in 2014 after its acquisition by Salesforce.




5) ZOHO MARKETING AUTOMATION:

Zoho Marketing Automation is a multi-channel marketing automation software that helps users to successfully manage marketing activities across different channels. It helps marketers to attract audience, engage with them and finally convert them into customers. Users can build tailor-made marketing solutions that best suit their industry requirements. Zoho Marketing Automation can be used by users from various industries, such as finance, retail, consumer electronics, information technology, healthcare, manufacturing, and so on.

Key features of Zoho Marketing Automation
  1. Lead generation: Generate leads using various channels and save them in a single console. You can run personalized campaigns via emails, SMS and pop-ups, and deliver them to the right audience.

  2. Contact Management: You can upload contacts to your Zoho Marketing Automation account and categorize them into various groups depending on your business requirements.

  3. Engage and understand behaviour: You can engage with your target audience through multiple methods, including emails, SMS, social media channels and attractive pop-ups.

  4. Lead journey creation: You can create journeys to automate tasks and activities for your contacts and stay enagaged with them even while you are away. You can personalize customer journeys and nurture leads to boost revenue.

  5. Lead qualification: You can group your leads depending on what stage they are at. You can find out prospective audience, follow up with potential customers and convert them into actual customers. You can also interact and retain loyal customers.




Conclusion:

These are the best marketing automation tools on the market.


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