As the business environment in Botswana stabilizes, the sue of email marketing has become rampant since it is viewed as a credible and professional channel compared to the other channels. Email marketing mostly benefits Corporate clients (B2B) Professionals, NGOs and international organizations. Tourism customers since target is always High Networth individuals. Educated urban consumers and financial services However, for email marketing campaigns to truly reap the intended

There is nothing as fundamental for businesses in Botswana as having an effective CRM. It is no longer just about managing contacts but also for facilitating the sales process and smooth roll outs of marketing campaigns leading to unwavering business growth. Customer Relationship Management (CRM) tools serve essential purposes for the business: More intentional customer insights on purchase history and customer interactions with the team thus improving customer service. Eff