With the rapid growth in internet connectivity and mobile penetration in Ghana, email marketing has become a widely used form of digital marketing especially for larger companies for transactional messages and newsletters. What email marketing is used for by Ghanaian businesses. To promote products or services that are either on sale or have been discounted or even launching a new product on the market. To send newsletters to consumers. These could be updates, tips or comp

Prospects don’t always reply to your first email. That’s normal. What matters is what you do next. A smart follow up shows persistence without being annoying. It adds value. And it gives your prospect a real reason to reply instead of scrolling past you again. At Trembi , we see this every day. Most deals don’t die because someone said no. They die because no one followed up properly. This guide breaks down how follow ups actually work in 2026. Timing. Tone. What to say. What