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Email marketing tools for businesses in Ghana

  • agnes2718
  • 4 days ago
  • 3 min read

With the rapid growth in internet connectivity and mobile penetration in Ghana, email marketing has become a widely used form of digital marketing especially for larger companies for transactional messages and newsletters.


What email marketing is used for by Ghanaian businesses.

  • To promote products or services that are either on sale or have been discounted or even launching a new product on the market.

  • To send newsletters to consumers. These could be updates, tips or company news.

  • The constant content sharing builds customer loyalty and relationships.

  • Nurturing leads is a crucial part of sales and email marketing is a great contributor to that effort.

  • To send transactional messages like reminders, confirmations and receipts for purchases made.

Rather than businesses coming up with their own set ups for different email campaigns, various automated tools have been built to that effect creating convenience and effectiveness for Ghanian businesses.


Below are some of the email marketing tools Ghanaian businesses can use to effectively run their email campaigns.

Ghanian businesses looking for a complete solution to their sales and marketing challenges are using Trembi

  • to find customers for their businesses

  • to engage their customers and prospective consumers as well.

  • to automate campaigns across email, SMS and WhatsApp.

  • to track campaign performance and follow ups

  • for its powerful CRM and automated sales workflows.

    Trembi Email marketing features

  • It creates and sends email campaigns on email and also SMS and WhatsApp.

  • It builds automated customer journeys from the time they subscribe till purchase with welcome messages, follow up email and nurturing content.

  • Ghanian business are able to track their campaign performance with its analytics

  • It supports simple forms that collects contacts and triggers automatic follow up communications.

Pro:

  • Trembi provides a unified system for campaigns all one dashboard.


This platform embeds e-mail marketing automation and bulk messaging for Ghanian businesses especially since it operates in Ghana.

E-mail marketing features

  • It has pre-made email templates that Ghanian businesses design their professional emails.

  • It allows for contacts segmentation to be able to target groups based on behavior, industry and consumer habits.

  • It enables scheduled email messaging normally automated.

    Pro:

  • It is well positioned to support local businesses that need to attract local consumers.


Ghanian businesses that use this platform for email marketing enjoy the added benefits of CRM, automation and lead nurturing features built in the platform.

Email marketing features

  • Automated workflows

  • CRM integration

  • Contact segmentation

  • Analytics

  • Drag and drop e-mail builder

Pro:

  • Gives Ghanian businesses access to its sales, marketing and customer service eco-system for free to start.


This platform combines powerful email tools with automation, analytics and additional marketing features.

Email marketing features:

  • It enables easy email creation.

  • Businesses are able organize and segment their contacts.

  • It allows for automation of the customer journey.

  • Easily integrate with CRMs and e-commerce platforms.

    Pro:

  • You can work from anywhere as long as you are online.


Email marketing is one of the most cost-effective marketing digital strategies that translates a great ROI for Ghanian but here are certain factors to consider when selecting a tool to help the businesses achieve their goals.

  1. Budget: startups may take advantage of the free plans like Hubspot although they come with limited subscribers whereas platforms like Trembi are cost friendly and promise a high ROI for Ghanian businesses.

  2. Automation needs: Platforms like Trembi, Mailchimp and Hubspot excel in automated workflows giving the businesses time to focus on other productive things to achieve great returns.

  3. Integration: To avoid working with multiple applications, it is best for Ghanian businesses to pick tools that easily integrate with other applications and platforms.


Email marketing as a digital marketing strategy is effective when used intentionally alongside other digital channels. This widens customer reach and builds brand visibility faster especially for businesses looking for structured customer communication and growth.




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