According to the 2023 State of Email Workflows report, 87% of businesses have ascertained that email marketing is very critical to their digital marketing and business success. Making the choice to commit to an email marketing platform is not just about features anymore because the wrong choice can cost you highly, limiting your growth and forcing you to migrate to another platform which will cost you time and more money. The right tool should fit how you plan to grow, monet

Internet penetration in Ethiopia is still growing opening way for SMS usage as a communication channel since it works on all types of phones and not just smart phones. Mobile phone adoption has also increased in both rural and urban areas of Ethiopia with dominating service providers like Safaricom and Ethio Telecom. These factors have paved way for SMS Marketing platforms. What is an SMS marketing platform? This is a platform that enables businesses send short messages in bu