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SMS Marketing platforms in Ethiopia

  • agnes2718
  • Jan 21
  • 3 min read

Internet penetration in Ethiopia is still growing opening way for SMS usage as a communication channel since it works on all types of phones and not just smart phones.

Mobile phone adoption has also increased in both rural and urban areas of Ethiopia with dominating service providers like Safaricom and Ethio Telecom.


These factors have paved way for SMS Marketing platforms.

What is an SMS marketing platform?

This is a platform that enables businesses send short messages in bulk or individually to their customers.

Benefits of using these platforms

  • They help businesses schedule and automate marketing campaigns increased visibility.

  • These platforms target and segment the business' audiences.

  • The ability to send transactional and promotional messages is very convenient for Ethiopian businesses.

  • They help track message delivery and client engagements.

  • Ehiopian businesses may easily integrate these platforms with other business applications.

This article is intended to help businesses in Ethiopia identify the SMS Marketing platforms conveniently and intentionally available for their marketing campaigns and communications.


Trembi's core design is to help businesses find leads, engage customers, automate follow-ups and measure campaign performance through their analytics all on one dashboard.

This sales and marketing platform also includes SMS marketing as one of its major engagement platforms.

SMS Marketing features:

  • Bulk SMS campaigns for both promotional and informational, all from one Trembi dashboard.

  • It enables sending of both individual messages and mass campaigns for promotions or updates.

  • It plans and schedules SMS messages ahead of times so that campaign go out at alternated times for proper engagement.

  • Trembi has an automation engine that automates SMS workflows based on the action of customers.

  • With Trembi, SMS works alongside WhatsApp and email marketing letting Ethiopian businesses channel their communications across their multiple platforms for a wider reach.

  • Rather than just sending messages, Trembi tracks delivery, engagement, clicks and conversion data to be able to measure performance and make any necessary adjustments.

Businesses typically use this platform for:

  • Promotional campaigns regardless of product or service being sold.

  • Transactional alerts like delivery updates, order confirmation and appointment reminders among others.

  • Automated follow ups depending on the scheduling made.

  • Nurturing of leads as part of the sale cycle.

  • Superb CRM integration that centralizes all customer data.


This platform enables two - way messaging, segmentation and omni-channel support, that is, WhatsApp and telegram.

SMS marketing features:

  • Enables two-way messaging where customers can reply directly to the SMS.

  • It supports OTP (One Time Password) for secure authentication and transactional SMS.

  • Ethiopian businesses are able to schedule and segment messages for more targeted communication.


This platform is local and Ethiopian focused.

SMS Marketing features:

  • It enables bulk SMS marketing.

  • It supports a user-friendly web application that does not require intensive technical skills.

  • It provides API support for more automated workflows.

  • It offers delivery status tracking and analysis on engagement.


This is a local SMS service provider tailored for Ethiopian business needs.

SMS marketing features:

  • It offers bulk messaging with pay-as-you-go pricing making it very convenient for Ethiopian businesses.

  • It enables two-way SMS support.

  • It has a web dashboard and supports API integration.

  • It has OTP and transactional messaging capabilities.



How SMS marketing can work in favor of Ethiopian businesses.

  • Ethiopian businesses should use branded sender IDs to ease visibility.

  • Most applications help them segment their audiences for more and quality targeted messages.

  • Intentionally monitor performance to make necessary adjustments to the messages sent out.


All in all, Ethiopia is blessed with a growing ecosystem of SMS marketing platforms both local (Dagusms and Geezsms) and international (Trembi and TextPeak) giving them a stream of choices to pick from depending on the needs of the business.

Is it large-scale campaigns and automated support? SMS marketing tools like Trembi will help your business scale and reach broader and international markets.



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