Nigeria has over 100 million internet users highly dependent on mobile usage. To this known fact, Nigerian businesses rely on digital channels for visibility and conversions. However, many have realized that social media ads are getting expensive and WhatsApp broadcast limits are tighter paving way for e-mail marketing as a cost-effective and owned channel since the businesses control their own lists. The only challenge is that ISPs (Gmail, yahoo and Outlook) scrutinize Nige

Introduction: Why Customer Support Tools Matter in Nigeria Nigeria is Africa’s largest economy, and with over 122 million internet users,...

In today's digital world, businesses in Nigeria must find innovative ways to attract and convert potential customers. Lead generation,...

A good CRM helps run a successful business, from small to large companies. Running a successful business includes; managing customer...