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Email marketing tools for businesses in Nigeria

  • agnes2718
  • 11 hours ago
  • 2 min read

Nigeria has over 100 million internet users highly dependent on mobile usage.

To this known fact, Nigerian businesses rely on digital channels for visibility and conversions. However, many have realized that social media ads are getting expensive and WhatsApp broadcast limits are tighter paving way for e-mail marketing as a cost-effective and owned channel since the businesses control their own lists.


The only challenge is that ISPs (Gmail, yahoo and Outlook) scrutinize Nigerian senders heavily given their global reputation issue with spam and scams.

Because of this, Nigerian businesses limit their email activity to:

  • Educational content

  • Transactional emails (receipts and confirmations)

  • Discounts

  • Relationship building

To fully benefit from this digital channel, email marketing tools with automation abilities have been developed to improve communication and pave way for a wider each to businesses audiences.


Trembi is a sales and marketing automation platform designed for small and medium enterprises (SMEs) across Africa. It combines:

E-mail marketing features

  • Ability to send promotional and transactional emails to millions of contacts.

  • It supports automations and triggered emails based on customer responses.

  • Real-time insights and analytics on campaign performance.

This is a powerful email marketing tool that combines and data driven automation.

Email marketing features:

  • It enables businesses create automated email flows triggered by customer behavior.

  • It supports advanced segmentation of customers based on behavior and purchase history among others.

  • It uses customer data to tailor emails sent out at scale.

  • Its AI determines the best time to send email for each contact.

  • It deeply integrates with platforms like shopify and WooCommerce among others.

This is an all-in-one platform for email and digital marketing

Email marketing features:

  • Unlimited email sending as long as you are on a paid plan.

  • Email automation to reduce manual effort.

  • List segmentation which improves open and click rates.

  • It supports lead capture tools like sign up forms and popups.

  • Besides e-mail, it supports web push notifications, live chats on your site and SMS marketing.


    Segnivo

    This platform enables businesses and developers to create, send, automate, and manage email marketing and transactional emails at scale.

    Email marketing features:

  • It’s affordable and scalable with local currency payments.

  • It supports campaign automation, segmentation, and analytics.

  • It offers email deliverability support and developer-friendly options (API/SMTP).

  • It can handle both marketing and transactional emails under one roof.


Frequently Asked Questions (FAQs) regarding email marketing for businesses in Nigeria

  1. Is email marketing very effective in Nigeria for digital campaigns?

    Yes, it is. Especially for B2B business, professional services, e-commerce and online brands.

  2. Which e-mail marketing tool is very popular in Nigeria?

    It depends on the needs and size of the business.

    - Klaviyo is very adaptable for e-commerce businesses while Trembi will combine your e-mail marketing needs with other marketing and sales needs like lead generation and nurturing.

  3. Can Nigerian businesses use foreign email tools?

    Absolutely! Nigerian businesses commonly use Trembi, GetResponse, Klaviyo among others.


Overall, email marketing in Nigeria is affordable and effective, offering great returns for businesses that follow the best practices and focus on value-driven communication.

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