Best CRM for Schools

To easily manage the communication gap between students, parents, alumni and all stake holders, many schools today have adopted CRM (Client Relationship Management) tools. However, choosing the right one is a precedent to helping to the schools to;

• Streamline admissions

• Enhance parent communication

• Foster alumni engagement

Benefits of a CRM for schools

• To smoothen the admission and enrollment process.

• To centralize student information throughout their academic journey.

• To effectively communicate to and engage parents on different issues and updates.

• Enhance proper co-ordination with the alumni.

• Easily manage different school events over the course of the year.

• To effectively run marketing campaigns and promotions to attract new and prospective parents.

Here is a look at some of the BEST CRM tools for schools

TREMBI CRM

A CRM software that helps you track leads and automate sales, marketing and customer support.

Trembi Strengths:

• AI powered lead generation for schools looking to grow their student numbers exponentially.

• Trembi connect helps promote schools both online and in the community by leveraging influencer marketing.

• Trembi customer support is very pertinent for handling parents' inquiries, complaints, feedback and any other communication to may be passed on.

• Communication and engagement using three different channels, that is, SMS, WhatsApp and email.

• Advanced reporting and analytics showing how many messages were sent, delivered and opened helping schools understand the level of engagement with parents and how to improve.

• It is very affordable with one monthly charge and no additional costs.

Salesforce Education Cloud

• Robust automation in terms of engagement and support.

• Advanced analytics in regard to tracking all school activity.

• Vast ecosystem of integrations all on one platform.

Hubspot for Education

• It offers Free tier for schools that are not so scaled.

• Strong marketing automation Capabilities – targeted campaigns nurture prospective families for schools.

• Automation of repetitive tasks for administrators.

• All in one marketing and admissions platform.

• Very user friendly and easy to adopt with limited technicalities.

Zoho CRM for education

• It enables customization to fit the needs of the school.

• School data management on one platform.

• Seamless integration with other tools that may be used by the school.

• Automated follow-ups and repetitive communications.

Essential features School owners should look out for when selecting a CRM

• Admission Management for much busier schools with big numbers.

• Communication tools and the different channels used for communication like SMS< WhatsApp and email.

• Robust and timely reporting to enable well informed decisions by the school principals.

• Seamless integration tool with other school tools used like school pay.

• Mobile accessibility where data can be updated anytime anywhere more so on school tours. 

Recommendations:

1. Schools that need to grow their numbers and attract more parents will work well with Trembi for lead generation

2. Higher education institutions seeking comprehensive and scalable solutions may lean towards Salesforce for its vast ecosystem and Trembi for more prospects.

3. Schools that have a limited budget but need an all-in-one solution would go with Hubspot for education and Trembi, both for lead management.

4. For customization while performing various other tasks, the school would go with Zoho CRM for education.

The education sector has become very competitive, it is therefore essential for all school owners to invest in the right technology to be able to foster stronger and intentional relationships between schools and all stakeholders, to improve performance and build parent loyalty to the school.