Best CRM tools for businesses in Cyprus

Kelvin Stritz once said,

"Every contact we have with a customer, influences whether or not they'll come back. We have to be great every time, or else we'll lose them."

Greatness for businesses in Cyprus starts by acquiring a great Customer Relationship Management (CRM) tool that will optimize their level of contact with their customers to ensure repeat purchases.

These tools will be able to perform these specific functions:

• Centralize customer general data on one interface where teams are able to access that information.

• Sales and marketing automation to improve the efficiency of the Sales reps and also track performance of the sales reps.

• Support customer service by automating repetitive questions asked, tasks and activities which ensures timely responses to customers.

• Provide reports and analysis on customer activities, communication and performance giving the business owner an overall insight on what is happening in the business even when they are not there.

For businesses in Cyprus, this article will help you evaluate which CRM tools to consider for your business

TREMBI CRM

An AI powered tool that enables the business owner acquire leads, track the leads, nurture the leads and eventually close.

It's no ordinary CRM that just manages customers; it helps the business acquire the customers as well with Trembi sales

• Manages and tracks deals in the pipeline

• Schedules tasks, activities and meetings to keep the team organized and efficient

• Manage leads and contact information, remember, every contact you have with the customer influences their decision to purchase.

• Seamlessly integrates with the other tools a business may be using.

• Real time reporting and analytics on activities and tasks as they happen.

Considerations:

• Has a tier plan - you scale as you grow

• Can be accessed on the go (mobile abilities) whether in the field or office.

• Automated workflow. There's no manual work, its completely stress free.

Creatio CRM:

It's a no-code platform, users are able to build their workflows, dashboards and even customize their applications.

• Has a free available trial which is good for decision making on whether it would be a good fit or not.

• Has a three in one purpose catering to the core of the business, that is, Marketing, Sales and Service

• Automated workflow reducing the need for a big team and thus cutting costs for the business

• Is easily customized to fit the needs of the business.

• Has a global presence in over 100 countries which speaks volumes for its credibility.

Zoho CRM

Extremely and easy to adopt. It supports customer handling, sales and marketing. It also has a finance element to it. It depends on what the business is looking for.

• Very simple, easy to use and very friendly. No hectic training required

• Enables seamless integration with other business tools.

• It enables customization to fit the requirements of the business

• Automated workflow in terms of follow ups, activities and tasks

• It has both a free plan for user up to 3 and paid plan depending on which features the business in Cyprus is interested in.

Consideration: It is best for small and medium enterprises. Larger enterprises may need a more robust tool.

Sales force

May appear 'too much' for small businesses but for larger enterprises, this tool would be a great and valuable investment.

• It is cloud based, can be accessed from anywhere at any particular time.

• Has robust customization features enabling businesses to serve their customers better.

• It seamlessly integrates with other business tools making it very convenient.

• Its reporting and analytics features are comprehensive to fit the big businesses.

• It offers multi-currency support not forgetting the language to favor the localities.

Consideration: May need an administrator unlike the other tools that require little or no tech support.

Pipedrive CRM

Best for businesses in Cyprus whose main focus is sales management

• It is very visual and intuitive in terms of getting and tracking sales

• Its main focus is the sales pipeline all the way through to conversion

• Like Zoho, it is cheap and suitable for budget - conscious businesses

• It enables access on the go since it is sales focused and sales equates to field work.

• Very easy and quick to implement, no technicalities

Considerations: Since its sales focused, the customer service element may not be fully exhausted to its potential.

Businesses in Cyprus should consider a few things before settling for a tool:

• The budget set aside for this acquisition

• The size of the team determines the tool to be used putting scalability in mind

• Ability for the tool to integrate to the already existing tools

• GDPR Compliance for data protection and privacy especially since Cyprus is part of EU and EU has it as a requirement.

• Mobile accessibility features especially for sales driven teams

• Local support especially for the globally used tools

• Multi - currency and Multi - language support since Greek and Russia languages are very prominent in Cyprus and the businesses also deal more with international clients.

Bottom line:

Understand your business needs, budget and growth.

Growing enterprises may lean towards Trembi, Pipe drive, Sales force, Creatio and the smaller businesses may still use Trembi but also Zoho. Trembi's uniqueness is the ability to generate the leads that will eventually convert into buying customers.

A well-implemented, consistently used CRM has the potential to improve customer satisfaction giving you repetitive buyers worthy of referring your business and in the end continued growth and scalability!