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Best CRM tools for businesses in USA

  • agnes2718
  • 40 minutes ago
  • 3 min read

Bobby Darnell said it best,

"CRM is your GPS to a better route on your business Development journey."

That quote is what makes CRM essential for USA Businesses along with the very fast and digitized USA economy. The ones that catch up are the ones that survive.

CRM tools serve multiple functions:

  • They centralize customer data and history for easy accessibility of all teams.

  • They manage the sales pipeline - track leads and schedule tasks and events surrounding the leads.

  • Customer service and support - perform repetitive daily tasks, respond to frequently asked questions ensuring timely responses to customers

  • Automate marketing tasks like email and social media campaigns and also track their performance

  • Reports and analysis, helping the businesses make data driven decisions.


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Here's a look at some of the best CRM tools businesses in USA may consider


This simple yet powerful CRM builds excellent customer relationships. It is not just a CRM, it performs four major functions in the sales cycle:

  • Lead generation

  • Lead nurturing

  • Lead conversion

  • Lead retention

It's strengths as a CRM

  • Manages sales pipeline; acquires and tracks the leads enabling the sales team to perform efficiently.

  • Schedules meetings, activities and keeps track of tasks accorded making sure all information is in one central place where it can easily be accessed.

  • Seamless integration with other business tools or products providing a convenient workflow

  • Automated marketing campaigns with the use of influencers and also enabled tracking of performance

  • Reports and analysis as they happen in real time helping business owners in USA keep track of activities even when they are not present.

  • Mobile abilities: the tool can be accessed anytime, anywhere making it very convenient


    Considerations: It's tier - plan makes it accessible for all businesses sizes

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A platform best for small businesses and startups.

  • Its core capabilities are free enabling small businesses foster at no cost.

  • It's very simple to use thereby requiring less need for technical skills

  • It has easy to integrate capabilities and can thereby be used alongside other tools.

  • It incorporates Sales, Marketing and Customer service processes improving the business' productivity

  • Has sales automation features leaving the team to focus on what is really important.

Considerations: Its free forever plan is very enticing but upgrading to access more robust features may be a bit costly.

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Best for small and medium enterprises because of its simplicity.

  • It is very easy to set up

  • Easy to integrate with other business tools

  • Its customization features are commendable

  • It is very cheap with both a free and paid plan

  • It enables automated workflow increasing work efficiency and productivity

Considerations: The free plan can accommodate up to only 3 users, and its simplicity may not sit well with the larger businesses in the USA

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This is a sales pipeline CRM designed to help small businesses manage leads, track sales activities and close more deals.

  • It has a very simple and visual approach to sales management.

  • It enables lead and deal management by organizing customer data and interactions in one simple tool.

  • Has customization capabilities that fit the need of every business

Considerations: Has a free trial period of up to 14 days making decision making easy for businesses that intend to use it.


Is fully AI powered; therefore, the customer journey is automated.

  • It has no code and is fully customizable

  • It streamlines the entire sales cycle

  • Serves multiple products than just CRM, that is, Work management, development and service

    Considerations: Suitable for small businesses just starting out.


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Popularly known as the world's leading customer relationship Management Technology and it's not a myth.

This cloud-based platform offers unprecedented customization and scalability, making it suitable for everything from small startups to Fortune 500 companies.

  • It boasts of extensive customization to fit any industry.

  • It supports sales, marketing and customer service.

  • Enables seamless third-party integration with other business tools

  • Its automation features are a powerhouse

    Considerations: For startups, the price may be over the top and may need a dedicated administrator.

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Most CRMs are customizable to fit whichever industry the business leans towards. However, there's need for businesses in USA to consider:

  • Their budget - how flexible is it? Does it allow for compromises among others

  • How big the team is. A small team may find solace in self-serving CRMs like Trembi, Hubspot and Zoho

  • Specific needs of the business should be the foundation of any decision made on which CRM to purchase.

For many American businesses, cheaper options like Trembi, Zoho or Pipedrive would suffice but the free forever plans would a cherry on top.

For scalability and bigger teams, Sales force would take the lead.


Consequently, it is best to choose a CRM that the team will actually use and optimize to best serve the needs of the company and solve its ardent challenges whether it's sales or customer relations!

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