CRM tools for Companies with less than 50 employees

Customer Relationship Management (CRM) tools basically manage relationships between businesses and their customers both current and potential. Having a history of all interactions helps inform on different aspects of management decisions for the sake of revenue growth.

Why would a company with less than 50 employees require a CRM?

Companies with less than 50 employees are categorized as mid-level companies. They are scaling for growth and all decisions made must imitate that path.

Modern CRM tools do more than just customer data centralization, but a lot more as listed below:

• It improves productivity of the sales team. With the automated marketing campaigns, lead generation and tracking, the sakes team remains focused on closing more deals.

• They boost more targeted and effective marketing campaigns. CRM tools categorize leads depending on which client or prospect is more active in terms of liking social media posts, asking questions and sharing feedback among others.

• Team collaboration, especially for companies with less that 50employees, is emphasized while using CRM tools which improves internal teamwork ultimately growing revenue for the businesses.

• Due to the robust data analytics and reporting, management is able to make more informed and strategic decisions for continuity and better performance of the business.

Unlike smaller teams of maybe 5 employees, companies with less that 50 employees cannot afford to rely on such traditional methods like endless spreadsheets in the name of cost saving.

But as you embark on the journey of choosing a perfect CRM for you company, here are some of the key features you cannot ignore that will serve you better:

• Sales features should be able to help you track your contacts and activity. Your sales pipeline should be fully visual to experience all stages of the deal until you eventually close the prospect.

• User experience should be quite simple, nothing technical so that the team is able to actually use the tool with no excuses.

• Should allow for seamless integrations with the other business tools to make scaling from below 50 to over 50 employees easy and feasible.

• Reporting and analytics should be robust to allow for easy and quick decision making.

• Above all, should fit within the budget while giving you a wholesome experience. Companies should go for affordable CRMs that will give them value for their money.

Having mentioned that, let us have a look at some of the CRMs that are best fit for companies with less than 50 employees.

For Companies whose most ardent need is scaling in terms of revenue growth (Increase in sales).

TREMBI CRM

Core foundation of this software is sales with Trembi sales. It leads with customer acquisition, nurturing, conversion and retention.

Pros:

• It's not just a CRM. Software encompasses lead generation, nurturing, conversion and retention. All those leads generated are managed within the system, allowing you to schedule meetings and different tasks.

• AI powered lead generation with its core product, Trembi Sales that helps businesses find leads, engage them, qualify and close them.

• Automated marketing campaigns that give you a wider reach without lifting a finger or going through hectic scheduling to run and manage the campaigns.

• Multi-channel communication to your customers n WhatsApp, Email and SMS. It caters for all classes of people.

• Robust and real time reporting of activities engaged in especially for sales teams making it easy to make improvement as and when necessary.

Cons: For companies specifically looking for CRM and its advanced features, it may have limitations but not compared to the added advantage of lead generation.

ZOHO CRM

Pros:

• It is very cheap with low tier and free plan for 3 users.

• Good for customization to fit the needs of the business.

• Allows for scalability making it convenient for business growth.

• Seamless integration with all the other Zoho products.

Cons: Very busy interface, you may not know where to start from.

Businesses that need a Free and yet Content - rich CRM

HubSpot CRM

Pros:

• It has a free forever plan easily managed by companies with less than 50 employees.

• Unified platform for marketing, sales and customer service.

• Best for deal pipeline management making sure all deals are handled and closed.

• Allows for Gmail / outlook integration making operations much simpler.

Cons; As the business scales, there will be need to upgrade to the paid version to enjoy more sophisticated features.

CRM tools best for customization abilities

Monday CRM

Pros:

• It has highly visual and customizable boards for sales pipeline.

• It has strong collaboration features for ease of use.

• Best for project management, thanx to its capabilities.

• It incorporates projects, marketing, sales operations, support and IT.

For companies whose main focus is simplicity and ease of use

Less Annoying CRM

Just like the name implies. It is a less annoying CRM.

Pros:

• Simplicity: It is very straight forward in terms of managing contacts and tracking leads.

• It has a single and affordable plan that includes all features.

• It has a 30-day free trial with full access.

• It enables integration with already existing business tools the company may be using.

Cons: It does not allow for scalability; it is utterly committed to small businesses.

Tips to help make choosing the right CRM easier

• Choose a CRM that your team will actually use, less complex and easy to work with.

• The CRM of choice has to serve your underlying needs as a company.

• It should also be easy to set up and start with at the stage of implementation.

• Should fit within your budget if the budget cannot be adjusted.

It is safer for companies with less than 50 employees to start with a low-cost or free option and upgrade as they scale for the sky.