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Email marketing tools for businesses in Burundi
- agnes2718
- 2 days ago
- 5 min read
Digital adoption is steadily emerging in Burundi, and many businesses are grabbing the opportunity to experience online presence while maximizing growth.
What is email marketing?
Email marketing is a digital marketing strategy that involves businesses sending emails to individuals or groups of people for different purposes.
To promote products
Share business updates
Build relationships especially for B2B
Drive sales for their products or services
Email marketing in Burundi has evolved from simple communication to a more strategic marketing tool and in this article, we list the different email marketing tools that have fairly dominated.
List of Email marketing tools:
Mailpro - Locally built for businesses in Burundi
Brevo
Mailchimp
This is where automated marketing lives. Also called Trembi marketing, this software allows you to seamlessly engage your customers on not only email but across SMS and WhatsApp as well.
Email marketing features
It is easy to create, send and schedule transactional or promotional emails to groups or individual contacts.
Designing responsive emails is also enabled.
Triggered messages are automated in dependence of prospect or customer's actions.
There is a possibility of measuring performance given the analytics that track opens, clicks, and overall engagement.
Its brilliant integration with SMS and WhatsApp Campaigns on one interface allows Burundi businesses to reach multiple contacts thus strengthening brand visibility.
It's CRM is built around real conversations, real follow-ups, real next steps. Every reply and deal update stay connected so that nothing slips through allowing businesses in Burundi the satisfaction of efficiency.
Additional Trembi tools:
Trembi was built to solve real sales problems:
Where do we get the customers from? - Trembi ai, a lead generation tool that solves that problem by automating client finding, engaging the client leading to deal closure.
How do we nurture the prospects to get them to buy? - Trembi Campaigns / Trembi Marketing
How do we track and follow up on the many engagements with the prospects? - Trembi CRM
Why it is a good fit for businesses in Burundi
Their pricing model for emails is business friendly since you only pay for what you use.
The multi-channel integration is good for Burundian business visibility and allows reach of different markets and categories of people.
Trembi campaigns is easily accessible on iOS, Android and Windows making it easy for Burundian businesses to manage campaigns on the go.
On this Swiss-hosted platform is where beautiful campaigns are created with its limitless features, follow-ups are automated and data is protected.
It highlights specific support for email marketing in Burundi.
Email marketing features:
It has multiple features that support creation of professional email campaigns.
It allows for personalization of emails for better results and segmentation of audiences for more targeted messaging.
It has great analytics that support improvement of campaigns as they happen.
It allows creation of online forms that collect data from customers and website visitors easily.
It supports automation and scheduled sends.
Why it is a good fit for businesses in Burundi
It has specific support for Burundi in terms of language, knowledge and capabilities.
It also fully supports SMS marketing which is good for brand advancement and reach to a variety of people who may not necessarily or primarily use email as a mode of communication.
It has great additional tools like customer surveys, quizzes and exams that can be shared easily to wider audience via email, social media or even embedded on the website.
It has free-tier pricing that enables Burundian businesses scale as they operate.
It is very easy to use.
Brevo is splendid for small and growing companies in Burundi that need an affordable and easy-to-use way to reach customers by email and other channels.
Email marketing features
It has a drop-and-drag editor that allows businesses create easy campaigns as well as pre-designed templates.
It supports automated workflows that nurture leads without necessarily having to follow -up manually.
Multi-channel communication extended to SMS and WhatsApp gives Burundian businesses opportunity to reach wider markets.
Built-in CRM and lead generation tools that make it easy to capture leads and tracs their engagement.
Why it is a good fit for businesses in Burundi
Burundian small businesses with a limited marketing budget are able to start for free and only pay when their volume increases.
On lower plans, you can store as many contacts as you want, a plan even the midsized businesses may take advantage of.
Automation is time saving for Burundian businesses and does not require a designated employee making it cost saving as well.
Mailchimp promises marketing that delivers results by offering automations and integrations that drive growth.
Email marketing features:
The email automations smoothen the nurturing stage of selling leading to more conversions.
The generative AI makes creation of compelling emails easy.
It supports segmentation of lists enabling businesses send targeted messages.
The analytics and reporting offer customized reports and funnel visualizations.
Why it is a good fit for businesses in Burundi
Integrations with e-commerce and other business platforms helps build data for Burundian businesses.
It has free tier pricing, contact list may be limited but a good start for small businesses.
It is globally trusted and used by millions of businesses worldwide.
It easy to scale from the free tier to the paid plan allowing room for business growth.
This may not primarily be an email marketing platform, but it has strong email marketing outreach capabilities.
This is an AI powered sales outreach and CRM platform that combines many functions suitable for modern selling.
Email marketing features:
Automated cold email outreach that creates dynamic messages tailored for specific decision makers.
It supports built sequences that automatically follow-up on sent emails.
It ensures deliverability of emails through warm up email domains.
Additional tools:
CRM Manager to help teams stay aligned, prioritize follow-ups and move deals confidently.
LinkedIn Automation to ensure consistent engagement.
Lead explorer and validation that verifies email addresses to reduce bounces.
Why it is a good fit for businesses in Burundi
The businesses may use the AI and automation to scale outbound reach for growth.
It may not perform long-term nurturing tasks but may discover leads on behalf of Burundian businesses.
There is no single tool that can completely satisfy a business and its needs.
Burundian businesses particularly looking for email outreach may use;
Mailpro
Mailchimp
Brevo at a starter level
Burundian businesses in preference of a local oriented tool may use;
Mailpro
Small and starting Burundian businesses may use;
Brevo for its free plan with unlimited contacts and CRM.
Burundian businesses that need an all-in-one sales and marketing support tool may use;
Trembi Campaigns for its lead generation and nurturing capabilities
Salestarget.ai for modern selling (Lead explorer, lead validation and CRM)
Burundian businesses simply looking for a free tool to start their automated marketing journey may use;
Brevo
Mailpro
Mailchimp
The Burundian business market is unique in terms of language preference, (French as the dominating language) making it critical to choose a tool that will support that effect all in the while implementing your marketing growth targets and closing deals effortlessly!
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