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Email marketing tools for businesses in Malawi
- agnes2718
- 2 days ago
- 5 min read
More companies in Malawi are steadily embracing digital technologies to get and retain customers. Although social media platforms like Facebook and WhatsApp remain popularly used in Malawi to achieve the same goal, email still plays a fundamental role as a formal, reliable and professional communication channel.
Email marketing tools are a very important aspect in operations for SMEs and larger businesses for specific reasons.
Building brand awareness and visibility
Getting new leads
Nurturing customer relationships
Driving sales for continued business growth.
Internet access expansion in the urban centers of Malawi has provoked the growing use of structured email campaigns for businesses in Malawi to be able to attract a bigger part of the market share.
In this article, we explore the different email marketing tools used by businesses in Malawi to foster their growth.
Email marketing tools listed:
Trembi
Brevo
GetResponse
Klaviyo
ActiveCampaign
Trembi as an all-in-one sales and marketing platform was solely built with four core purposes in mind:
Find leads for business
Nurture the leads
Close the deals
Retain the customers with the help of its in-built powerful CRM
Email marketing features:
It supports bulk transactional and promotional email campaigns. It's perfect for scheduling of emails for follow up. It could be to hundreds or thousands of contacts.
It supports creation of visually appealing emails with images or videos of your choice to better catch the eye of the reader.
Follow-ups are automated based on customer actions; it could be a welcoming email among others allowing for prompt lead engagement.
With Trembi, you enjoy real time analytics whenever you need them to keep track of every single sales activity happening and the different customer journeys.
Its integration with CRM is superb for client retention and data centralization.
Why it is the best fit for Malawi businesses
Multi-channel communication, that is, SMS, WhatsApp and email. It is undeniable that platforms like WhatsApp are very popular in Malawi for day-to-day customer engagement.
It is extremely user friendly with no need for advanced technical support.
Its pricing is friendly for SMEs and larger businesses depending on the need of the business.
Its real-time analytics that can be accessed from anywhere even on the phone stands out as very convenient especially for sales teams that are always on the move.
2. Brevo
This digital marketing platform supports email marketing, SMS campaigns, marketing automation, contact management and basic CRM on one dashboard.
Email marketing features
It gives Malawi businesses options of building their own emails or choosing readymade templates that do not require any design skills.
It supports advanced segmentation making it easy to send targeted messages to the different segments of the email marketing list.
Its automation enables auto-pilot for campaigns including welcome emails, abandoned cart emails or even birthday emails.
Multi-channel support for not only email but also SMS and WhatsApp.
Why it is the best fit for Malawi businesses
It has a free plan on which you can send over 300 emails.
It has 24/7 customer support.
Helps with list segmentation for targeted campaigns.
The analytics that support tracking of user behavior help the businesses make data driven decisions.
Getresponse is a more complex digital marketing platform that combines email marketing with lead generation, automation, landing pages, webinars among others.
Email marketing features
It makes it easy for Malawi businesses to create email campaigns with the drag and drop email builder and over 200 professionally designed email templates.
It has unlimited email sends no matter the plan you are on.
It supports automated workflows and autoresponders helping businesses keep in constant communication with their prospects.
It has in-built lead capture tools like signup forms, landing pages and popups to convert website visitors into email subscribers.
Why it is the best fit for Malawi businesses
It has a tier pricing with free and low-entry plans making it affordable for the smaller businesses in Malawi.
Its in-built lead generation tools help businesses grow their email lists effectively.
The automation serves as a time saver for teams to focus on conversion.
For Malawi businesses whose need is advanced segmentation, automation and lasting and impressive campaigns, Klaviyo is the platform for you.
Email marketing features:
Its unique feature is that it supports e-commerce integration with platforms like shopify, WooCommerce and Wix among others.
It supports communication on multiple channels like SMS and WhatsApp and not just email.
It offers a drag and drop email editor to help businesses build attractive email campaigns.
It supports segmentation and personalization of emails for more efficient and targeted campaigns.
Why it is the best fit for Malawi businesses
Its free tier plan opens up the email marketing world for many businesses in Malawi.
It supports customer multi -reach encouraging growth and brand awareness for the businesses.
With the in-built analytics, businesses are in position to make data driven decisions unlike baseless projections.
This platform is popular for its powerful automation workflows and CRM integration.
Email marketing features:
Complex automated workflow depending on subscriber behavior.
It supports email segmentation depending on level of engagement with the subscriber.
Its built-in-CRM centralizes data making it easy to create and follow up on email lists.
Detailed reporting and analytics.
Multi-channel communication, SMS, Email and WhatsApp.
Why it is best fit for businesses in Malawi
It may not have a free plan, but it is affordable to start with.
Businesses experience improved delivery since the emails land in the inbox not spam improving on the ROI for the campaign.
Its automation features allow for automation of repetitive tasks saving focus for conversion.
Frequently asked Questions about email marketing
What is an email marketing platform?
An email marketing platform is a tool that allows businesses create, send and track email campaigns. It helps automate communication, segment audiences and analyze performance.
What are email campaigns?
This is a structured series of emails sent strategically to a group of subscribers with the goal of promoting, nurturing leads, sharing updates, or driving engagement.
How long does it take to implement an Email marketing tool?
Implementation can take anywhere between a few minutes and a number of days depending on the size of your list and customization needs. It depends on the tool selected, but with most platforms, you can start right away using their pre-built templates, automation flows and list-importing tools.
The listed email marketing tools in comparison depending on business size
Business size / stage | Tool | Reason |
Starter / Solopreneur | Brevo | Free to start with simple set up and basic campaign features |
Small businesses | Brevo GetResponse | Basic automation and affordable Contact segmentation Lead capture tools |
Small and Medium Enterprises | Trembi GetResponse ActiveCampaign | Advanced automation workflows CRM and customer data tracking Effective for both B2B and B2C Campaigns. (Trembi) Multi-channel communication Lead qualification and generation (Trembi) |
Medium Enterprises | Trembi ActiveCampaign Klaviyo | Powerful automation and segmentation Detailed reporting and predictive analytics Lead qualification and generation (Trembi) Multi-channel communication |
Large/Data-driven/E-commerce enterprises | Trembi Klaviyo ActiveCampaign | Excellent for behavior-triggered messaging Excellent segmentation and personalization Multi-channel workflows |
All in all, in Malawi, email marketing tools offer businesses of all sizes a scalable and cost‑effective way to communicate with customers, grow engagement, and support sales goals and have become a critical element in digital marketing strategies for businesses to foster and improve their Returns.
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