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Email marketing tools for businesses in Tanzania

  • agnes2718
  • 3 days ago
  • 3 min read

Email marketing is widely used in Tanzania as part of the digital marketing mix. Businesses that use email marketing very often combine it with SMS for optimal results from their promotional campaigns and to ensure their clients access intended communication.


What is Email marketing?

It is part of a digital marketing strategy that uses email to communicate with your audience, that is, both existing and potential customers.

It is intended to build relationships, promote products or services and drive sales to the business.


What purpose does email marketing serve?

  • Product or service promotion.

  • Lead nurturing, that is, sharing content that leads to deal closing

  • Build relationships with your customers through updates and newsletters.

  • Retain customers through loyalty rewards, follow-ups and even onboarding.

  • Activate inactive subscribers through valuable content, promotions, launches among others.


Common types of email marketing

  • Newsletters

  • Promotional emails

  • Transactional emails

  • Welcome emails

  • Automated campaigns


In this article, we guide businesses in Tanzania on the different marketing tools available to automate campaigns and widely reach out to your audience.


A powerful all-in-one sales, marketing and customer engagement platform that includes email marketing as part of its eco-system.

For email marketing Trembi enables:

  • Bulk email sending to groups of contacts from just a few people to millions with just a click.

  • Marketing automation in terms of follow ups aiding personalization of messages and timely receipt.

  • Integration with other communication channels like SMS, WhatsApp and CRM features aiding multi-channel campaigns all on one dashboard.

  • Analytics and reporting on opens, clicks and responses to be able to track campaign performances.


Not just an email marketing platform

  • Trembi AI - automates lead generation and engagement enabling Tanzanian businesses attain over 500 leads a month.

  • Trembi Connect enables businesses market their products through of influencers with ease.

Best for mid-sized companies looking to scale across African markets and beyond. Small and medium companies are also supported to intensive lead generations leading to conversions thus increase in sales.


This platform is quite dominant in Tanzania as primarily a bulk emailing marketing solution rather than a full CRM or automation platform.

Features:

  • It enables creation of unlimited email lists and imports unlimited subscribers for your campaigns.

  • Tanzanian businesses can send as many emails as they want and schedule them to be sent at the time of your preference.

  • Enables businesses build their own email templates r upload customized designs.

  • Helps businesses embed a subscription form on the website helping businesses grow their lists.

Best for newsletters, promotional blasts and transactional email campaigns.


It is one of the most widely used email and marketing automation platforms in the world.

Features:

  • Enables businesses in Tanzania create their own email campaigns using their generative AI tools.

  • Builds automated customer journeys, that is, welcome emails, follow-ups and campaigns.

  • Stores and manages subscriber lists in an organized CRM style on one dashboard.

  • Integrates with over 300 platforms like shopify, Google analytics, sales force among others.

  • Analytics and reporting enabling Tanzanian businesses monitor campaign performance with opens, clicks, engagement trends and ROI insights.

    Its upside: Has a free plan though limits what the business can access.

Best for startups and small and medium enterprises that want to scale.


Email marketing for Hubspot is part of its marketing Hub platform that enables creation, sending, automation, tracking of email campaigns all within one system.

Features:

  • It has a drag and drop email builder.

  • It segments and personalizes customer email sent.

  • Automated workflow.

  • Analytics and reporting


Why email marketing is important for businesses in Tanzania

  • It offers direct communication with your clients.

  • it is very cost - effective.

  • Success rate is measurable.

  • It is automated and allows for client personalization.

  • In most cases, delivers a High Return on Investment.


In summary, email marketing is a powerful digital marketing strategy that support business goals companies and enables businesses in Tanzania scale.



 
 
 

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