top of page

Find, Engage, Follow up & close leads powered by the Trembi AI 

Automate the prospecting process with lead generation software, Initiate sales conversations and follow up with leads at scale with Trembi

WEB POST NEW 2 (2).jpg
Search

Email marketing tools in Zimbabwe

  • agnes2718
  • 2 days ago
  • 2 min read

Zimbabwe largely uses email as a communication tool in businesses making email marketing adoptable.

How email marketing would benefit businesses in Zimbabwe

  • Should be maintained as a Business-to-Business tool for effectiveness.

  • May be combined with a CRM for personalized communication for their customers.

  • It would work more effectively alongside other communication channels like SMS, WhatsApp and social media for lead nurturing, conversion and retention of business customers.

This article explores the different email marketing tools that Zimbabwean businesses may use to connect with their audiences.

Trembi elevates your campaigns for email marketing for businesses combined with SMS and WhatsApp messaging all on one dashboard.

Features:

  • Customized automated campaigns.

  • It enables triggered conversations based on real time actions like email clicks, opens and more.

  • Real time data analytics showing number of emails sent, opened, responded to and action taken.

Trembi however is more than just an email marketing automation tool, its solid foundation is AI lead generation, lead nurturing, Conversion and retention.

  • Trembi AI that enables businesses find customers, engage them and close the deals.

  • Trembi Connect that enables Zimbabwean businesses market their product through thousands of influencers with ease.

  • Trembi CRM - email marketing combined with a CRM would easily enable the email campaigns.

Best for Zimbabwean businesses that prefer multiple channels of communication combined with a powerful CRM.


Features:

  • The email marketing software allows for scalability.

  • It combines email and SMS marketing.

  • It enables customization of the email campaigns.

  • Automated workflows for lead nurturing.

For Zimbabwean businesses looking for a simple e-mail marketing tool, this choice would be best for businesses that are already part of the broader Zoho suite.


Features:

  • It enables email campaign creation and design.

  • Automated workflows.

  • Customer segmentation and management.

  • Analytics and reporting

  • Additional marketing tools like CRM and landing pages and forms.

Best for small businesses that have just started the email marketing journey.


Features:

  • It enables email campaign creation.

  • Lead capture tools like signup forms.

  • Offers a free plan with limited subscribers.

  • Has AI writing tools and paid newsletters.

Best for startups and small businesses or bloggers.


Email marketing in Zimbabwe may be challenging for obvious reasons including:

  1. Competing marketing channels like SMS and WhatsApp leading to low engagement in regard to email responses.

  2. Mobile first internet usage so higher chances of the emails being ignored.

  3. Limited digital marketing skills especially for SMEs that do not pay attention to target markets.

  4. Poor quality email lists that lead to bouncing of emails since the email lists may be old.

  5. Emails very often land in spam folders reducing visibility.


These challenges may be overcome in many different ways like:

  1. Combining email with the competing communication channels like SMS, WhatsApp and SMS properly information based on how the different channels operate.

  2. Training staff on how to use email marketing.

  3. Acquiring email marketing tools like Trembi to automate email campaigns with ease.






Comments

bottom of page