Marketing automation is the process of using software to automate repetitive tasks related to marketing, such as email campaigns, social media posts, lead generation, and analytics. Marketing automation can help businesses save time, increase efficiency, and improve customer engagement.
However, many marketing automation tools are expensive and complex, requiring a lot of training and technical skills to use. This can be a barrier for small and medium-sized businesses that want to leverage the benefits of marketing automation without breaking the bank.
That's why we have compiled a list of free marketing automation software that you can use to grow your business. These tools are easy to use, have generous free plans, and offer a range of features to suit your marketing needs. Here are some of the best free marketing automation software for businesses:
RELATED: What is Marketing Automation?
List of Affordable marketing automation tools:
Trembi:
Trembi is an all in one software for sales and marketing. It provides a CRM and marketing automation software trusted by 1500+ businesses from 79 countries.
The platform includes a sales and marketing automation software that helps businesses find, engage, qualify and close sales.
Trembi affordabe package details
Contacts that can be added: Up to 1500
Email: the package comes with 3000 free emails every month
SMS: You can purchase Text messages with deliverability to over 170 countries
Lists (For segmentation of customers): 3 lists can be created on
Email senders: 1
Max number of Users: 2
Joint inbox connections: These are connections to social media and email inboxes: 2
Forms: 2 free forms can be created
Contacts that can be viewed in the prospecting tool: 10
Advantages:
Several tools included to run your business
Affordable
Disadvantages:
Email templates not yet available
Limited integrations available in marketplace
Please note that with Trembi's Marketing automation software, you also get access to the CRM, Joint inbox, Email and SMS campaigns, advanced analytics and so many more tools to enhance your marketing, sales and customer support.
Live Video guide on how to use the Trembi Marketing automation tool
MailChimp:
Mailchimp is one of the most popular email marketing platforms, but it also offers a suite of marketing automation features. You can create personalized email campaigns based on your audience's behavior, preferences, and interests.
It is ideal for situations where all you want to send are emails.
Free Forever package details
Contacts included: 500
Emails available monthly: 1000
Maximum number of users: 1
Email templates: Limited
Support: Limited
Disadvantage:
Only emails supported
Limited support for free tier
Engagebay:
These are some of the best free marketing automation software for businesses that you can try today. By using these tools, you can automate your marketing tasks and focus on growing your business.
What is included on the Free package:
Contacts: 500
Email campaigns
CRM
Limited Support
How Engagebay automations work
Zoho Marketing Automation:
Zoho Marketing Automation (ZMA) is a multichannel marketing automation software that helps businesses generate sales-ready leads and manage marketing activities.
What is included in the zoho platform:
Lead nurturing: ZMA can help automate lead nurturing campaigns
E-commerce: ZMA can help connect e-commerce sites. This works with the zoho commerce platform integration.
Conclusion:
In conclusion, these are the options that are truly free with amazing marketing automation functionality. We will keep updating this in the future as more tools are made free
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