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How Cleveland Hill Kindergarten and Primary School Attracted More Parents Using Trembi AI

Writer: Ntende KennethNtende Kenneth
Feb 152 min read

Cleveland Hill Kindergarten and Primary School a school in Kampala, Uganda faced a common challenge: how to attract new parents and increase enrollment. They explored several traditional marketing options, but none proved to be the perfect fit.



The Marketing Challenges

Before discovering Trembi, the school considered three main options:

  1. Television Advertising – While TV ads offer broad reach, they are expensive and may not effectively target the right audience.

  2. Radio Promotion – Although radio is more affordable than TV, it was not the best choice since the school needed to reach parents within a specific local area.

  3. Door-to-Door Outreach by Teachers – The school attempted sending teachers into the community to engage with parents directly. However, this approach had two major flaws:

    • Many parents were at work during the day, making it difficult to reach them.

    • The effort required significant time and resources but yielded minimal results.



The Game-Changer: Trembi Sales AI

Recognizing the limitations of traditional marketing methods, Cleveland Hill Kindergarten and Primary School turned to Trembi Sales AI, an advanced tool designed to automate outreach and connect with the right audience efficiently.

Here’s how they leveraged Trembi:

  1. Defining the Target Audience – The school entered the system and specified that they were looking for parents within Bokoto and nearby neighborhoods.

  2. Crafting the Message – They composed WhatsApp messages, emails, and SMS messages tailored to prospective parents.

  3. AI-Driven Outreach – Trembi Sales AI automatically sourced contact details of potential parents from various social media platforms and started sending personalized messages directly to their WhatsApp, email, and SMS inboxes.



Why Trembi Worked for Cleveland Hill

Switching to Trembi provided several benefits:

  • Affordability – Compared to TV and radio, this method was cost-effective and provided better ROI.

  • Direct Access to Parents – Messages reached parents instantly, without the inefficiencies of traditional advertising.

  • Real-Time Feedback – Parents who received messages could respond immediately, asking relevant questions or expressing interest. If they weren’t interested, they could simply opt out, saving time for both parties.

The Results

Thanks to Trembi, Cleveland Hill Kindergarten and Primary School successfully engaged with thousands of local parents, increasing awareness and boosting enrollment—all without the high costs and inefficiencies of traditional marketing.

Want to Achieve Similar Results for Your School?

If you’d like to attract more students using the power of AI-driven outreach, contact us today. We’ll help you get started with Trembi and ensure your school reaches the right audience effortlessly.

For inquiries, reach out via the contact +256758993529


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