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Marketing Automation tools in Estonia

  • agnes2718
  • 7 hours ago
  • 3 min read

In Europe, you cannot undermine Estonia's worldwide recognition as the most digitally advanced and start up friendly countries in Europe thanx to the strong government support for digital services.

The continued rise of startups has pushed businesses to search for more modern and creative ways of reaching the market with the intention of continued growth and recognition.


Marketing Automation has thus been adopted and carries beneficial features for efficient operations.

What is marketing automation?

The use of cloud-based, data driven software solutions to automatically manage, personalize and optimize marketing and customer communication processes across digital channels, enabling scalable growth, international reach and operational efficiency.

Elements of marketing automation:

  • Automated email campaigns

  • Lead management

  • Automated workflows

  • Data analytics

  • Multi-channel communication


In this article, we will help Estonian businesses identify which marketing automation tools are existent and how they may benefit their businesses.


Trembi elevates marketing of Estonian businesses across multiple platforms, that is, email, SMS and WhatsApp enabling you connect with your customers efficiently.

With Trembi, you are able to send, schedule and automate communication in a matter of seconds.

Trembi embeds multiple products giving you a full digitally transformed sales and marketing solution.

  • Trembi sales enables Estonian businesses find customers, initiate the conversations and follow up across the diverse platforms.

  • Through Trembi connect Estonian businesses are able to market their products and services through influencers' audience and track what value and sales they have got in real time.

  • Build excellent customer relationships with the Trembi CRM


The notorious benefit is that it was founded in Estonia and has been widely adopted locally.

It is originally a CRM based software but highly supports lead tracking and workflow automation.

Strengths for marketing automation:

  • Lead capture and entry automation from websites and lading pages. It also collects and qualifies leads from live chats.

  • Automated email marketing allowing for personalized email outreach and tracking of engagement behavior.

  • Workflow automation based on triggers.

  • Easy integration with the other automated marketing platforms like Outfunnel.

This platform unites marketing, sales and customer service on one AI powered customer platform.

Proven results from this platform:

  • Identifies high-intent leads

  • Automates personalized customer experiences

  • Launches cross- channel campaigns

  • qualifies leads worth talking to.


This marketing automation platform helps businesses automate customer journeys, nurture leads, personalize communication and drives conversions across channels.

Features:

  • Visual automation builder enabling complex customer behavior driven automation without coding.

  • Automated email marketing in all aspects of email outreach.

  • Customer segmentation based on email engagement, purchase history and website behavior.

  • Analytics and reporting led by automated tracking and insights.


This platform is widely used in Estonia as a CRM but has extended automated messaging and supports workflows.

Features:

  • Automated workflow rules based on triggers.

  • Customer segmentation and tagging to help with targeted and personalized messaging.

  • Workflow automation for lead and customer routing for easy co-ordination.

  • Easy integration with other marketing tools.

  • Analytics and reporting automation.


Implementing marketing automation may pose some challenges in Estonia given the small size of the domestic market:

  • Over automation may feel impersonal and the goal would be to choose a tool that specializes in personalized messaging like Trembi.

  • While Estonians speak excellent English, marketing automations selected must also support multiple languages for the domestic market as English may mainly favor the international market.


These tools are strong options for companies of all sizes looking for scalable growth, operation efficiency and profit maximization.


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