Sales Lessons From People Making $100k–$200k a Month in Africa

In this blog post breaks down a simple truth most businesses miss.

Big sales are not about talent. They are about systems.

The people doing $100k to $200k a month are not smarter than everyone else. They just fixed the right problems, in the right order.

Here is the exact framework they follow.

Sales Is a Formula, Not a Talent

The biggest shift is this.

Sales works like math.

A + B + C = D.

If D, which is revenue, is not happening, one of the inputs is broken. You do not motivate the team harder. You fix the system.

That system has four pillars.

Pillar 1: Lead Acquisition

No leads. No sales. It is that simple.

High-performing businesses guarantee one thing every day. New people entering the pipeline.

There are only two ways this happens.

• Outbound: You go to the market and start conversations. This can be done by people or by automation and AI tools that reach prospects through WhatsApp, SMS, email, or calls.

• Inbound: You run ads and content that pull people toward you. When done right, people come already interested.

If leads are inconsistent, everything else collapses. This is always the first system to fix.

Pillar 2: Nurturing

Most people do not trust you on day one. That is normal.

Top sales teams do not rush this part.

They send proof.

They show success stories. They show results. They show other people who look like the prospect and already won.

Nurturing is not noise. It is deliberate trust building.

If leads are coming in but nobody is responding or booking meetings, this is the broken pillar.

Pillar 3: Conversion

This is where meetings, proposals, and follow-ups live.

When you have five leads, you can manage this in your head. When you have fifty or five hundred, everything breaks.

This is why serious sales teams use a CRM.

Not for reporting. For control.

You track who was contacted. Who replied. Who needs a follow-up. Who is stuck.

If deals are falling through or leads are “going cold,” conversion is the problem, not marketing.

Pillar 4: Retention

Most businesses obsess over getting new customers and ignore the ones they already have.

That is expensive thinking.

The fastest way to grow is keeping customers longer.

Deliver results. Communicate clearly. Stay present after the sale.

Retention is what turns effort into predictable revenue.

The Real Lesson

People making $100k to $200k a month are not chasing hacks.

They are fixing systems.

They look at sales like this:

• If leads are low, fix acquisition

• If trust is low, fix nurturing

• If deals stall, fix conversion

• If growth is slow, fix retention

When those systems work together, sales becomes boring. And boring sales scales.

That is the goal.

If you want, I can turn this into a LinkedIn post, an email, or a short script for your next video.