Why small businesses in Nigeria need Trembi Sales

Small businesses in general face a unique challenge in sales and marketing which is the departmental pillar for a company to develop and grow.

Specifically in Nigeria, small businesses are the backbone of the country’s economic growth with multiple jobs created and lifestyles nurtured.

Nigeria has an incomparable and resilient spirit of entrepreneurship in varying sectors, like trade, agriculture, manufacturing, service provision and technology.

Many of these businesses up to today still struggle with the fundamental concept of sales acquisition to grow their businesses to the level they need them to grow to. Digital marketing has been embraced and is widely used.

But what more can be done?

The evolving digital landscape has created a need for more modern tools to help them solve four fundamental sales problems.

·         Leads acquisition

·         How to nurture the leads

·         Conversion

·         Retention

Trembi Sales is a software whose sole purpose is to fix the four fundamental challenges businesses have in relation to sales and growth

Leads acquisition:

Guided by a criterion, the tool is able to generate over 1,440 leads a month as a minimum. An ordinary sales executive will get you about 20 leads or even less. The likelihood of conversion is 5 – 9. From 1,000 leads, the likelihood of conversion is over 50 and this number will keep going up if you follow the next stage of nurturing.

The acquired leads are reached out to across SMS, WhatsApp and email depending on preferred platform by the prospective client.

How to nurture the leads:

At this stage the tool goes ahead to:

·         Send follow up messages that have been personalized to the clients’ comfort

·         Provide valuable content that will be able to educate and entice the potential client on why that particular service should be purchased.

·         Take the prospect through how they would actually acquire the product or service.

·         Keep track of the prospect’s responses to gauge the level of interest  

Conversion:

Interestingly and more prospectively, the tool will qualify the people for you basing on who has shown the most interest and the onus is on the potential client to then go ahead and close the deal.

Retention:

Nigerian business will now:

·         Track the clients purchasing power

·         How often they purchase

·         Their interests

·         It can create loyalty programs for repeat business

·         Come up with a retention program

A company’s ability to retain their clients can gravely impact their long-term profitability

The benefits?

·         Cost effective marketing: How big would your payroll have to be to accommodate 50 sales executives as opposed to a tool that does so much more and more effectively?

·         The market reach is wider compared to human capacity. It is impossible to compete with a robot

·         It has a real time impact as opposed to waiting for a report from your sales representative. The company is tracking the real time activity on a click.

Attain a substantial competitive advantage by acquiring a lead management solution that will out do itself and give you the results that you need overtime.

The combination of leads acquisition, nurturing, conversion and retention solves the ultimate problem of small businesses in Nigeria deeming Trembi Sales a necessity in the ever-evolving digital transformation economy.