Nigeria has over 100 million internet users highly dependent on mobile usage. To this known fact, Nigerian businesses rely on digital channels for visibility and conversions. However, many have realized that social media ads are getting expensive and WhatsApp broadcast limits are tighter paving way for e-mail marketing as a cost-effective and owned channel since the businesses control their own lists. The only challenge is that ISPs (Gmail, yahoo and Outlook) scrutinize Nige

Email marketing in Kenya still registers low engagement due to the cultural and consumer behavior of Kenyans in general. Preferred mode of communication tends towards WhatsApp and SMS given the instant ability to respond. However, this does not negate the growing adoption of email marketing in the digital marketing mix especially for larger and more corporate companies, all for specific purposes of course. This trend has also given birth to major marketing tools that have the

With the rapid growth in internet connectivity and mobile penetration in Ghana, email marketing has become a widely used form of digital marketing especially for larger companies for transactional messages and newsletters. What email marketing is used for by Ghanaian businesses. To promote products or services that are either on sale or have been discounted or even launching a new product on the market. To send newsletters to consumers. These could be updates, tips or comp

Email marketing can be powerful but only if your emails get opened. And when it comes to open rates, timing matters  more than you might think. After studying 17.87 million messages from email's sent through 2025 through Trembi, these are the best times to send emails. So, what’s the best time to send your emails? Let’s break it down. Here’s the revised version. Clean. Human. Straightforward. With a table added. Email marketing works.But only if your emails get opened. And mo