Clay.com Alternatives You Should Know

Clay.com is well-known for enriching lead data, connecting with multiple data sources, and helping sales teams personalize outreach. It’s powerful but not perfect.

For some businesses, the pricing is too steep. For others, the setup feels more complex than necessary. And while the tool is flexible, it’s not always the fastest route from finding a lead to closing a deal.

If you’re looking for easier-to-use, more budget-friendly, or more specialized solutions, here are the top Clay.com alternatives worth considering.

1. Trembi Sales – All-in-One AI Sales Automation

Best for: Businesses that want to find, engage, follow up, and close deals automatically.

Trembi Sales takes a full-funnel approach. It doesn’t just enrich lead data it finds prospects, reaches out via email, SMS, and WhatsApp, follows up automatically, and nurtures leads until they buy. All from one dashboard.

This makes it ideal for teams that want automation without juggling multiple tools or learning complex workflows.

Pros:

• End-to-end automation from prospecting to closing

• Multi-channel outreach (email, SMS, WhatsApp)

• Flexible pricing for different business sizes

• Easier to set up than most enterprise tools

Cons:

• Newer platform still adding integrations

• Not yet as widely recognized as legacy competitors

Pricing: Starts at $100

2. Apollo.io – Huge B2B Database with Outreach Tools

Best for: Sales teams needing both a large contact database and engagement features.

Apollo.io combines a massive database over 210M contacts with built-in outreach tools like email sequences and analytics. It’s popular among teams that want to manage prospecting and engagement from one place.

Pros:

• Very large and accurate contact database

• Includes outreach and analytics

• Works well with most CRMs

Cons:

• ROI can take time without sharp targeting

• Some data is outdated in niche markets

Pricing: Free tier available; paid plans from around $49/month per user.

3. ZoomInfo Sales – Deep, Accurate Company Intelligence

Best for: Teams that prioritize accurate, frequently updated data.

ZoomInfo stands out for its depth offering contact details, company insights, org charts, and buying intent data. It’s heavily used by enterprise sales teams but comes with a premium cost.

Pros:

• Excellent data accuracy

• Detailed company insights

• Frequent updates

Cons:

• Expensive for smaller teams

• Steeper learning curve

Pricing: Custom pricing based on requirements.

4. UpLead – Quality B2B Leads with Real-Time Verification

Best for: Businesses that want verified contact data.

UpLead’s real-time email verification ensures you don’t waste credits on bad leads. You can filter prospects by location, revenue, technology used, and more.

Pros:

• High-quality, verified leads

• Strong filtering options

• CRM integrations

Cons:

• Limited free access

• Smaller database than Apollo or ZoomInfo

Pricing: From $74/month billed annually.

5. FullContact – Identity Resolution and Enrichment

Best for: Businesses enriching inbound leads or anonymous visitors.

FullContact can take a single data point—like an email address—and build a complete profile. It’s widely used in privacy-sensitive industries because it complies with GDPR, CCPA, and HIPAA.

Pros:

• Strong privacy compliance

• Enriches incomplete data

• Ideal for inbound conversion

Cons:

• Not built for outbound sales

• Requires some technical setup

Pricing: Custom based on volume.

6. LeadIQ – Easy Prospecting from LinkedIn

Best for: Sales teams working directly in LinkedIn.

LeadIQ’s Chrome extension lets you capture contact info from LinkedIn and sync it to your CRM. It also alerts you when prospects change jobs.

Pros:

• Direct LinkedIn integration

• Job change alerts

• CRM sync

Cons:

• Limited credits on lower plans

• Data quality can vary

Pricing: Free plan available; paid from $36/month per user.

7. Cognism – Compliant B2B Data with Intent Signals

Best for: GDPR-compliant data and targeting leads most likely to buy.

Cognism provides contact data along with buying intent signals so you can prioritize hot leads. It’s especially strong in European markets.

Pros:

• GDPR-compliant data

• Intent-based targeting

• CRM integrations

Cons:

• Higher cost for small businesses

• No bulk verification

Pricing: Custom quote only.

8. Seamless.AI – High-Volume Lead Generation

Best for: Teams needing large volumes of leads at lower cost.

Seamless.AI offers unlimited search capabilities and exports leads quickly. It’s built for speed and scale but lacks more advanced targeting features like intent data.

Pros:

• Affordable for high-volume prospecting

• Fast lead list building

• Easy integration with Google Sheets

Cons:

• No intent data

• Lead credits expire

Pricing: From $147/month.

Quick Comparison Table

Tool	Best For	Pros	Cons	Pricing Highlights
Trembi Sales	Automated sales workflows	Multi-channel automation, easy setup	Newer, fewer integrations	Custom packages
Apollo.io	Large database + outreach	Huge database, CRM integration	ROI can take time	Free + paid from $49/mo
ZoomInfo Sales	Accurate company intelligence	High accuracy, deep insights	Expensive, complex	Custom pricing
UpLead	Verified leads	Real-time verification	Smaller database	From $74/mo
FullContact	Inbound lead enrichment	Privacy compliant, detailed profiles	Not for outbound sales	Custom pricing
LeadIQ	LinkedIn prospecting	Easy to use, job alerts	Credit limits, varied accuracy	Free + paid from $36/mo
Cognism	GDPR-compliant data + intent	Hot lead targeting, compliance	Pricey, no bulk verify	Quote-based
Seamless.AI	High-volume lead gen	Fast, affordable	No intent data, expiring credits	From $147/mo